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4 Types of Cognitive Mistakes You Can Use in UX Work

Illustration of, laptop, notebook, person reading

Remember our last post about the 4 types of cognitive mistakes you are most likely to make in UX work? Another good news is that most bugs have their dark and light sides. It is enough just to use them properly during the design process. And so when the user:

Receives too much information

You can use this knowledge in the case of a large amount of data to pass on to the user. For example, through the effect of superiority of the image over the text (images are remembered better than words) or Isolation effect (objects that somehow stand out from the environment) you can control what information is most important.

Does not know how to find meaning

When the meaning is missing, we give it ourselves. What to do to make the new product seem understandable to users? You can, for example, stick to the magic number 7. Miller's number determines the number 7 as the maximum amount of new information that a person assimilates.

He has not enough time

It is worth turning then to reduce the selection options, keeping in mind the effect less is more (options presented separately seem more profitable than those that are compared with each other).

What else? Ask questions to which users will have to create answers, which will contribute to the action Generating effect (information generated by ourselves is better remembered than that which we read from the text).

Not enough cache space

You can provide all the most accurate data in one product presentation. The client, on the other hand, will probably only get impressions from it at the beginning and end of your speech. It is not only priority effect (it is better to remember what we perceive first - applies information) and Freshness (more strongly influenced by the information that came in last - applies emotions), but also the influence of the principle peak-end (experience is judged largely based on how the individual felt at the most crucial moment and at the end, here, of the presentation).

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