Inspiring content from the UX world

Abandoned carts are a scourge in the e-commerce industry. Recent studies have shown that, on average, the rate of abandoned baskets is already close to 70%. Every online store owner is aware that adding a product to the cart does not necessarily mean that the user will finally make a purchase, even though he is already so far down the sales funnel. However, often users leave the purchase for later, thereby preserving their favorite products or simply being influenced by external factors, due to which they are forced to stop shopping. Unfortunately, we have no influence on external factors, but it is worth remembering that the better the user experience in the shopping cart, the more likely it is that they will complete the purchase. So what do you do to keep a customer in your store and further increase sales?

On National Horse Day, we wish everyone a healthy horse. In the meantime, we are going blind with the text about web design for telemedicine. With a light trot, we run through materials dealing with UX research with users. On the last straight we will gallop through texts about the social involvement of designers and the creation of project documentation.

The conversion rate is an important indicator for entrepreneurs who run an online store. Knowing how to optimize this process is the key to success in the e-commerce industry. How to achieve conversion optimization? Is it worth conducting a usability audit or can it use CRO activities?

#zachowajdystans, but take care of relationships with others — especially on Meet Your Customer Day. For those interested in B2B sales, we have found an article that can be useful when choosing an e-commerce platform and an entry to facilitate the preparation of product photos. Read also about email automation and UX design in the context of user authentication and online payments.

E-commerce owners are constantly asking themselves key questions: what to do to sell more? Why do my users opt out of the purchase? What can I do to improve the quality of the store and the convenience of use for users? If you are also concerned about these issues, you are not indifferent to usability and want to adapt as much as possible to the needs of your audience, but you do not know where to start — then a UX audit will be the best solution for you.

#zostanwdomu and read on, especially as today is International Children's Book Day. On this occasion, you will find in our compilation tips on creating texts that support UX and facilitate the selection of topics on content pages. In addition, tips on designing interfaces in slow version and increasing the conversion of mobile e-stores. Finally, a list of professions that can be done as part of remote work.

Today we forget Carpenter's Day because our entire team is celebrating Remote Work Implementation Week. Whether you're stuck in quarantine or like we're at full throttle, it's worth applying a dose of readings. Today's treatment includes texts on the organization of remote work and errors in projects and the lessons learned from them. We end with an example of responsible behavior.

   

A good online store is not just about UX. In order for the store to function properly, earn money and have loyal customers, you need to take care of all aspects related to the customer experience, that is, Customer Experience. This topic extends beyond the store itself and also concerns how you contact customers, whether you reliably answer their questions and doubts and are always helpful. Statistics show that 61% of users use online help before making a purchase, as many as 86% of people will make a purchase if customer service is at the highest level and, consequently, 77% of customers will be willing to recommend others to buy from a given store (Edesk.com) for this reason.