Inspiring content from the UX world

Interactive agency Ideacto has partnered with AmRest Holdings SE — owner of more than 688 restaurants in the United States, Central and Eastern Europe and Asia, representing brands such as KFC, Pizza Hut, Starbucks, Burger King.

The Ideacto team was joined by Magdalena Kościelna, who took up the position of social media specialist. Magda will be responsible for co-creating and implementing communication strategies, content and community management, supporting and developing Ideacto's video department — together with Grzegorz Cholewa.

The Interactive Agency Ideacto sp. z o.o. has established an exclusive cooperation with Cartman, which is behind the production of probably the best viral campaign on the Polish network - the Barbara Kwarc project (also called “Mrs. Barbara”).

Ideacto expands its creative ranks. Paweł Borkowski, also known as FRM Kid, joined the agency's graphic department. Paweł is a graduate of the Academy of Fine Arts in Wrocław, works as a graphic designer, illustrator, and also deals with the creation of large-format painting projects in public space.

Ideacto cooperates with the State Forests on the on-line transmission of the Bald Eagle nest. The proprietary Video CMS software is used to ensure smooth image transmission.

Ideacto Agency has started cooperation with the Polish Agency for Enterprise Development within the framework of the project of providing editorial content for the portal “We support e-business” located at www.web.gov.pl

The competition and plebiscite “Shine for Christmas with ENERGY” won the Impactor statuette in the category Custom Marketing Project of the Year 2011. This is the second distinction — the same award was given to “Shine Yourself” last year. The organizers of the project are ENERGA, Ideacto, Agora, Neuron and PanMedia Western, this year Praktiker also joined the consortium.

For the third time, the nationwide competition “Shine with ENERGY” has started. As part of this year's edition, there is a Plebiscite of Cities and a photo competition in four categories. The originator and initiator of the action is the ENERGA Group and the organizer of this year's edition is the Ideacto agency.

The focus of the campaign was an innovative product against diaper rash in infants — Balneum Baby Basic Poop Cream with the addition of zinc, which dries the skin, creating an effective but permeable protective layer, and panthenol, which helps soothe irritation and promotes wound healing. The aim of the campaign was to launch the product and build its image as a universal product with dual action, while further expanding the awareness of the Balneum brand.