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W tym wydaniu CX Czwartku prezentujemy trzy spojrzenia na projektowanie doświadczeń.
A good online store is not just about UX. In order for the store to function properly, earn money and have loyal customers, you need to take care of all aspects related to the customer experience, that is, Customer Experience. This topic extends beyond the store itself and also concerns how you contact customers, whether you reliably answer their questions and doubts and are always helpful. Statistics show that 61% of users use online help before making a purchase, as many as 86% of people will make a purchase if customer service is at the highest level and, consequently, 77% of customers will be willing to recommend others to buy from a given store (Edesk.com) for this reason.
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This could be a good year for your business. If you currently have no idea how to set priorities for the coming months, you may be inspired by the point of view of small business owners — you can find their statements in a compilation prepared by Madeline Blasberg of Leadpages.
The research and design agency IDEACTO strengthens its competences in the field of web analytics and conversion rate optimization (CRO). Marcin Cichoń has returned to the IDEACTO team, who will assume the position of Head of Growth.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Interactive agency Ideacto has partnered with AmRest Holdings SE — owner of more than 688 restaurants in the United States, Central and Eastern Europe and Asia, representing brands such as KFC, Pizza Hut, Starbucks, Burger King.
The Ideacto team was joined by Magdalena Kościelna, who took up the position of social media specialist. Magda will be responsible for co-creating and implementing communication strategies, content and community management, supporting and developing Ideacto's video department — together with Grzegorz Cholewa.
The Interactive Agency Ideacto sp. z o.o. has established an exclusive cooperation with Cartman, which is behind the production of probably the best viral campaign on the Polish network - the Barbara Kwarc project (also called “Mrs. Barbara”).
Ideacto expands its creative ranks. Paweł Borkowski, also known as FRM Kid, joined the agency's graphic department. Paweł is a graduate of the Academy of Fine Arts in Wrocław, works as a graphic designer, illustrator, and also deals with the creation of large-format painting projects in public space.
Ideacto cooperates with the State Forests on the on-line transmission of the Bald Eagle nest. The proprietary Video CMS software is used to ensure smooth image transmission.
Ideacto Agency has started cooperation with the Polish Agency for Enterprise Development within the framework of the project of providing editorial content for the portal “We support e-business” located at www.web.gov.pl