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Czasem to, czego nie widać na pierwszy rzut oka, ma największy wpływ na doświadczenie użytkownika.
On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.
We wish you a successful celebration of Father's Day. If today's holiday does not concern you in any way, you are left with a handful of readings that we have searched for online. And we recommend articles about methods to ensure the confidentiality of user data, features of Apple competing with popular applications, the advantages of coordinated cooperation between UX and product designer, and an article in which you will learn about the father of Futura. Finally, we propose to decipher the equation, the result of which is to be another version of the global network.
One of the most important tools in the UX design process is people. Het is een archetype van gebruikers met caracteristicen die een grote audientie definieert. La creazione consente di personalizzare un prodotto o servizio specifiche, applicando un analisi di comportamento, abilità o motivazioni. Why is Buyer Persona so Important for Businesses? You will find out in the article below.
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At the beginning of June 2015, a new educational online platform was launched for MACMILLAN POLSKA — part of the MACMILLAN Group, one of the largest publishing groups in the world. Creative eCommerce agency Ideacto was responsible for the functional, graphic design and implementation.
In this year's edition of the Power of Content Marketing Awards Szpalty of the Year 2015, creative eCommerce agency Ideacto won an award and distinction for its projects “Clever Albert"and “Ideacto Quality Bible”. The decision of the competition took place on May 28, 2015 during the gala gala at the Kamienica Theatre in Warsaw.
We already know the finalists of the Power of Content Marketing Awards 2015 — Szpalty of the Year. It is the only competition in Poland that distinguishes the best content marketing projects, evaluating individual tools such as custom media, as well as the overall communication strategy.
Creative eCommerce agency Ideacto designed and implemented the Samsung Polska product zone in the RTV EURO AGD online store. Shop in Shop (SiS) aims to support euro.com.pl users in choosing and purchasing the right equipment of the leader in the mobile device market.
132 projects, 120 user surveys, 365% profit growth — these are just some of the statistics summarizing 2014 at the creative eCommerce agency Ideacto.
The creative eCommerce agency Ideacto makes the Quality Bible available on the Internet. Under the name of the publication are the checklists — the agency's know-how in managing web projects.