We already know the finalists of the Power of Content Marketing Awards 2015 — Szpalty of the Year. It is the only competition in Poland that distinguishes the best content marketing projects, evaluating individual tools such as custom media, as well as the overall communication strategy.
The jury faced the difficult task of selecting the winners from among the many original and worthy projects submitted. Ideact, a creative eCommerce agency from the Divante Group, received nominations in two categories. In the category “Digital: One-time publications. The report” jury recognition was won by the project “Ideacto Quality Bible”. In the category “Content Marketing Strategy. Content marketing campaign for customers” nomination was obtained by the e-marketing campaign “Smart Albert” implemented for ING Bank Śląski.
The competition will be decided soon during the gala, which will be held on May 28, 2015 at the Kamienica Theatre in Warsaw.
