Inspiring content from the UX world

There are six people in the room. They're sitting at the table. Each of them has a hat of a different color on their head. In the center of the table lies a pen. Objectively, it is not distinguished by anything characteristic, oh, simple, ordinary object. However, each of these people sees him from a different perspective, because they look for qualities in him that they would like to find in him - a different way of thinking is marked by a different color of the hat. Therefore, if we wanted to sell this pen to all six people, we would have to show each of them the other advantages of this product.

At Ideacto we respect the time and money of our customers hence a common custom when receiving a request for a quote is a simple question: “What is the project budget?”. This saves time for both parties, because at the beginning we all know if there will be room for further conversation. So why is the answer to this question so difficult and problematic for the client?

Online stores do not have a limited space (unless they happen to be clogged with servers), but such an Arabic model works great in them. Man by nature lives in a herd. Our more plentifully hairy and slightly hunchier ancestors (well, let's just stick to it — hairy) lived together to survive. Now we live together to live our own way — because on social media everyone is with everyone and yet creates himself. Until he comes to make a decision - for example, to buy. Then he begins to wiggle like an anteater in an anthill, seeking advice, opinions and guidance. And this is the essence of social commerce — shopping in which we use social ties.

There is a pop-up store. There was nothing, and there is more than something. So what, actually? As the name suggests — a store that suddenly appears and disappears just as suddenly after a certain period of time. And what happens in the meantime? It attracts huge attention from everyone who sees and hears about it - not only because it is a limited edition, but also because there is a lot going on around it - it is not every day that you look at an Adidas shoebox the size of a house.

A personal brand is our image — we can work on it, change it, but in essence it must be authentic and consistent with us. Otherwise, it will be caught quickly. The image is created not only by our style, but also by what we have to convey and the way we do it. If all this elegantly harmonizes with the character of our company, then our personal brand can be an additional carrier of its value. A strong brand is one that inspires and motivates. One with which a certain group — the target group — wants to identify. We will never reach everyone, because who would like to listen to a bland message - but if our message stands out positively, then its value will not be the wide circle of those who heard it somewhere, but the faithful recipients.

We wake up. Around us there are a lot of scattered and half-open packages. After a while, we begin to look at them - there may be something useful in them in our situation. Thanks to the found laptop with a mobile router, it turns out that in one single place on the island we catch the Internet coverage, that is, it is not bad. So we send an SOS signal over the network, after which - in anticipation of the help that will arrive in a few hours - we sit under a palm tree with a range and it turns out that there are quite a few gadgets in the undelivered parcels. So we give in to our professional pursuits — no longer on a desert island, but on a paradise island — and we are curious to try out the latest trends in E-commerce. Or rather, in ME-commerce, although in our situation everything is “me” - after all, in such a remote area we can only think about ourselves.

There are such treasures that hide rather than show. Well, if only so that our treasure does not change its owner. For example, some collectors of art, this one by the great “SZ”, hide their most beloved and pampered acquisitions in places accessible only to them. And what is the most valuable treasure for brands today? Information. The one about the client. Each one individually. Our treasure is therefore called big data - now a legendary phrase that everyone has heard about, but looks different with everyone, or does not look at all. Big data is such a cylinder of an illusionist - it is as if everyone knows that something is there, but only a few manage to get a really good, white rabbit out of it. Only that the date is not always big enough to meet our expectations, or more often it is even too big, so by dipping your hand up to the elbow in the cylinder and looking for our rodent, like a phone in a woman's purse, we can come across a lot of other things that can not be arranged. Therefore, a well-organized and used customer database is a treasure. And how to take care of this treasure so that it does not slip away?

You probably know all these films about sports teams made up of boring losers who most of the time kick themselves in the forehead and get it from some scoundrel, and then miraculously reach the final of the competition, in which - after a touching speech by the coach - they win? Or those films in which the life of the main character is tarnished, until finally it turns out that the guy has a talent for being someone, he takes over and is no longer anyone, just a wolf from Wall Street.

It would seem that thinking about preserving the view of a Parisian street in a picture before the invention of the camera was pure abstraction. Meanwhile, when Louise Daguerre snapped the first photograph in 1839 (the exposure time of which was several long minutes), the invention - despite the fact that nothing was the same after it - was smoothly accepted by society and the French government, which declared, moreover, that it belonged to the whole world. And kick the soul! And family portraits, and bathroom selfies. It doesn't matter. The important thing is that people were prepared for this type of solution - although spectacularly innovative, it is nevertheless inscribed in some context - because we have already heard about the fact that you can write an image on paper.