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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
Dzisiejszy newsletter rozpoczynamy od ciekawostki z okazji przypadającego na dziś Dnia Motyla 🦋 Być może ta informacja będzie dla Was takim samym zaskoczeniem, jak dla nas. Otóż, niektóre gatunki tych owadów mogą pokonać w ciągu swojego życia nawet 4000 kilometrów. Zachęcamy do znalezienia innych ciekawostek o tych pięknych stworzeniach zaraz po tym, jak zapoznacie się z najnowszym zestawieniem artykułów, które dla Was znaleźliśmy 🙂
W niektórych kulturach 29 lutego jest postrzegany jako dzień szczęścia lub pecha. My rekomendujemy traktować ten dzień zdecydowanie jako szczęśliwy i z takim samym entuzjazmem polecamy dzisiejszy newsletter.
Best Practice Guide.
The development of artificial intelligence in the design of user experiences and interfaces foreshadows the twilight of traditional methods and tools. AI opens up possibilities that until recently seemed to be reserved for science fiction. At IDEACTO, we believe that understanding and using AI tools in UX design is the key to creating more intuitive and accessible digital products. This approach not only speeds up design processes, but also enriches them with extraordinary analytical depth and creative flexibility.
In today's newsletter, we reveal the secrets of how Airbnb became a leader in UX design, which of the research tools available on the market are worth considering, and we offer a practical guide to designing products for children.
In the digital age, the accessibility of websites, understood as the preparation of digital tools for the use of them by people with disabilities, is becoming an increasingly fundamental right. Web Content Accessibility Guidelines (WCAG) audits play a key role in assessing how websites and mobile apps are accessible to users with different needs. In addition, the legal context, resulting from the European Union directive, imposes on website owners the need to ensure digital accessibility, which highlights the need to comply with international WCAG standards. In this entry, we will look at various online tools that enable quick and effective accessibility audits, helping organizations meet international WCAG standards.
In today's dynamic online world, the need to maintain a high-quality consumer e-shop is crucial to business success. With the arrival of spring, e-commerce entrepreneurs should consider not only refreshing their offerings, but also a thorough overhaul of their e-stores. One of the key tools in improving the user experience in e-commerce is UX auditing. In the following article, we will discuss the steps necessary for an effective e-store audit. However, before we get into practical tips for conducting an e-store audit, let's figure out what exactly a UX audit is.
We hope that in the midst of the ongoing winter holidays and madness on the ski slopes, you will find a moment for the first UX Thursday in February, in which we recommend the most interesting articles from the UX industry.
January 18 - Winnie the Pooh Day 🍯 Today is a tribute to A.A. Milne, author of stories about Winnie the Pooh, who was born on this day in 1882. The stories of the adventures of a bear with very little intelligence and other characters inhabiting the Hundred Thousand Forest are timeless and each of us, regardless of age, is certainly able to find valuable life lessons in them. And today's UX Thursday, maybe not quite as entertaining and informative as the stories about the little bear, but instead full of trivia and inspiration from the UX industry!
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.