Inspiring content from the UX world

Magento is one of the most popular and developed e-commerce platforms, which has more than 5000 extensions. The latest version of the platform, Magento 2.0, appeared on the market in 2015 and currently works in two versions: Magento Open Source and Magento Commcerce. The tool supports the growth and development of stores and B2B platforms with its solutions.

Today is World Suicide Prevention Day — celebrated in Australia as R U OK? Dag. You may also be interested in articles about the impact of changing user behavior on SEO and social media and building a business model using IoT technologies. The summary is complemented by two short texts: about the planning of the number of studies and changes in the Amazon interface.

Our many years of experience with e-commerce customers has shown that in many cases, store owners want to minimize the number of calls from customers in the first place. It turns out that for many users it is more convenient to call the phone number that is always visible in the header of the site, than to look for the information they need. In order to reduce the frequency of direct contact, we always focus on a clear presentation of information and the transparency of the store. Thanks to hundreds of audits carried out, we were able to observe what mistakes shop owners most often make and how customer satisfaction increases after the implementation of changes. If you want to achieve the same effect at low cost — we invite you to read!

Today is Tiro Day, so get ready for a big load. Check out useful statistics for website design and tips on how to create a product description. Find out how to build your brand identity and use what your potential users have to say. In addition to the main list, you will also find several ways to earn extra for graphic designers*.

Warm your hands, because you may want to scroll through texts about CRO and UX relationships and legitimacy by conducting a UX audit. In addition, tips on mobile application design, reflections on the privacy paradox that accompanies the acquisition of user data, and a few loose remarks about the organization of work of the UX designer. All this on the International Day of Left-Handed People.

Instead of a recipe for a delicious pie, we spotted a handful of tips on the web about designing credible, rationally organized and clear content, a reminder of a few principles of mobile design, and considerations about UX's relationship with AI. On the occasion of International Cheesecake Day, however, we did not forget about dessert.

Conversion Rate Optimization (CRO) undoubtedly requires knowledge of the implementation, operation and interpretation of the results of analytical tools. Only the largest e-commerce sites will be able to comprehensively implement the CRO process within their team (in-house). Most stores and online services will have to resort to external competencies.

The homepage is a place through which not much traffic passes in online stores - usually users are directed to a list or product card directly from a search engine or advertisement. However, if users decide to go to the homepage, they should not spend a lot of time on it, but only smoothly proceed to the selection of the product and the purchase.

Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?