Inspiring content from the UX world

Conversion Rate Optimization (CRO) undoubtedly requires knowledge of the implementation, operation and interpretation of the results of analytical tools. Only the largest e-commerce sites will be able to comprehensively implement the CRO process within their team (in-house). Most stores and online services will have to resort to external competencies.

The homepage is a place through which not much traffic passes in online stores - usually users are directed to a list or product card directly from a search engine or advertisement. However, if users decide to go to the homepage, they should not spend a lot of time on it, but only smoothly proceed to the selection of the product and the purchase.

Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?

On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.

The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.

Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.

Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.

We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.

Information architecture consists of building the structure of content, organizing it, labeling it appropriately and placing it in an adequate context. As UX designers, we pay close attention to it and spend a lot of time analyzing it during UX audits. This is a key aspect that determines the usability of the website and whether the user will find content or products of interest in the store.