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Carrefour

As part of our collaboration with the client's team, we developed a concept for a new service model, and then we created information architecture, functional mockups, and graphic design.

Prototyping interactions

illustraties

workshops

analytics

Lead Time:

Year of implementation:

2012

At the time we were implementing the project, the omnichannel service model for the food industry was just being developed. Therefore, together with the Customer, we had to analyze many critical aspects of the purchasing process and the user path.

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment, and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

05.

‍5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

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