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Wittchen

We developed a responsive version of the website based on in-depth data analysis and utilizing Service Design methodology. Additionally, we conducted a redesign of the online store with the aim of not only optimizing the UX layer but also modernizing and emphasizing the premium nature of the brand.

Prototyping interactions

Cooperation with developers

Lead Time:

Year of implementation:

2020

The work process was divided into two parts. First of all, we focused on analyzing and developing a strategic concept based on brand values.

Then our task was to translate the guidelines and values into the functional and graphic design of the new version of the online store.

The work process was divided into two parts. First of all, we focused on analyzing and developing a strategic concept based on brand values.

Then our task was to translate the guidelines and values into the functional and graphic design of the new version of the online store.

Working with a technology partner, we oversaw the implementation process to maintain consistency between design assumptions and implementation

Purpose of the project

All our efforts were directed towards enhancing the usability of the store, consequently boosting customer engagement, resulting in prolonged website visits and increased exploration of various subpages.

01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment, and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

05.

‍5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

Scope of work

Adhering to the principle of mobile-first, we focused our efforts on improving the store for mobile devices. However, we did not forget about the desktop version. From the outset of the project, we approached it very comprehensively.

Our UX specialists conducted an in-depth data analysis, allowing us to identify which elements of the service needed improvement. Subsequently, guided by the obtained results, designers began creating wireframes, based on which UI experts designed the graphics of the service. We aimed to increase the readability and intuitiveness of navigation throughout the store. Therefore, we redesigned the product card and category structure to best reflect the brand's product range.

The created designs were systematized into a design system format, which was then handed over to a friendly implementation company with whom we cooperated to ensure consistency in the implementation of the UX/UI projects developed by IDEACTO.

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