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Garden of Lights

The main task was to redesign the shopping path to make it more intuitive and user-friendly. This project aimed not only to increase ticket sales, but also to strengthen the brand's image as a leader in creating incredible multimedia stories told with light and music.

Cooperation with developers

Lead Time:

Year of implementation:

2023

Strona główna marki Ogród Świateł serwuje użytkownikom wizualne i interaktywne wprowadzenie do magicznego świata wystaw multimedialnych. Zapewnia natychmiastowy dostęp do informacji o różnych lokalizacjach i wydarzeniach, zachęcając odwiedzających do zgłębiania dalszych treści.

Ta sekcja dostarcza szczegółowych informacji o misji marki Ogród Świateł, podkreślając ich zaangażowanie w tworzenie niezapomnianych doświadczeń opowiadanych przez światło i muzykę. Strona jest zaprojektowana, aby wzmocnić wizerunek marki jako innowatora w dziedzinie rozrywki wizualnej.

Strona zakupu biletów jest zoptymalizowana, aby uprościć i przyspieszyć proces zakupowy, minimalizując przeszkody i frustracje użytkowników. Ułatwienia w nawigacji i intuicyjny layout sprawiają, że nawet mniej doświadczeni użytkownicy mogą łatwo dokonać zakupu.

Purpose of the project

The main goal of the project was to improve the purchase flow on the website, which was to directly affect the increase in ticket sales. Customers were expected to receive a clear and consistent purchase path, from the moment they entered the site to the completion of the transaction. In addition, the entire appearance of the pages was redesigned - taking into account the business side of the Garden of Lights brand and each page dedicated to individual gardens.

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1. UX audit‍

We started by conducting an in-depth UX audit, using both analytical methods and tools like Hotjar Analytics to understand current user behaviors and frustrations.

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2. Analysis of the competition‍

We then conducted a detailed market analysis comparing existing competitor solutions, which helped identify best practices and potential areas for innovation.

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3. Workshops and UX Foundation‍

The cooperation with the client included workshops aimed at a deeper understanding of the vision and directions of the project development. Based on the collected data and strategies, we created a solid UX foundation that served as a guide for further design activities.

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4. UI Design‍

We took care of the development of the user interface design, creating modern and friendly graphical solutions that improve the overall aesthetics and usability of the site.

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Scope of work

UX Audit: Using Hotjar Analytics and Nielsen heuristic methods, an in-depth analysis of the existing purchasing system was carried out.
Workshops with the client: Define key needs and expectations in the context of user experience.
Competitive environment: In-depth analysis of good market practices and inspiration, which allowed to define the best solutions for the brand.
UI-design: Development of a new design and implementation of the developed flow of the purchasing path.