Inspiring content from the UX world

Information architecture consists of building the structure of content, organizing it, labeling it appropriately and placing it in an adequate context. As UX designers, we pay close attention to it and spend a lot of time analyzing it during UX audits. This is a key aspect that determines the usability of the website and whether the user will find content or products of interest in the store.

The IT market in Poland is currently worth more than 6 billion dollars and is growing by about 6% per year. Such growth brings with it significant competitiveness of the industry, so the success of individual companies is largely determined by the ability to find appropriate business advantages. In this text, I will try to present one of the methods to achieve such an advantage — it is a workshop tool, known as a discovery session.

You probably don't even realize how many people with vision, hearing, movement or cognitive impairments can use your site. According to statistics, the number of disabled people in Poland is about 4.7 million, or 12.2% of the population! A survey conducted at the end of 2014 shows that 42% of people are moderately disabled, 28% significantly disabled and 25% have a certificate of a slight degree of disability. A large percentage of people in the world also have various types of disorders related to color blindness. On average, 1 in 12 men and 1 in 200 women suffer from it.

IDEACTO has been on the market for more than a decade. Originally and colloquially, activities related to functional design were associated by clients with broadly understood graphic design and were related to the aesthetic layer rather than strictly business aspects. Fortunately, thanks to years of education and market development, today customers have a greater knowledge of the values that UX provides. Nevertheless, the question of how functional design is translated into business parameters is still not clear to customers.

On the occasion of World Hamburger Day, we have prepared some delicious bites. We composed our sandwich with texts about the relationship of UX with the Internet of Things, machine learning and wearables. We expand the set with text about alternatives to tools developed by Google and the benefits of designing with accessibility in mind. In depth, we serve advice on CRO from the experts of Ideacto.

Today, May 14, Pharmacist's Day. We start by diagnosing Silicon Valley digital transformation problems. There will also be a lot of advice: on finding and organizing work, planning UX research and tools that are worth trying when implementing projects. Finally, a small supplement with a reminder of the precautionary rules in force.

Abandoned carts are a scourge in the e-commerce industry. Recent studies have shown that, on average, the rate of abandoned baskets is already close to 70%. Every online store owner is aware that adding a product to the cart does not necessarily mean that the user will finally make a purchase, even though he is already so far down the sales funnel. However, often users leave the purchase for later, thereby preserving their favorite products or simply being influenced by external factors, due to which they are forced to stop shopping. Unfortunately, we have no influence on external factors, but it is worth remembering that the better the user experience in the shopping cart, the more likely it is that they will complete the purchase. So what do you do to keep a customer in your store and further increase sales?

On National Horse Day, we wish everyone a healthy horse. In the meantime, we are going blind with the text about web design for telemedicine. With a light trot, we run through materials dealing with UX research with users. On the last straight we will gallop through texts about the social involvement of designers and the creation of project documentation.

The conversion rate is an important indicator for entrepreneurs who run an online store. Knowing how to optimize this process is the key to success in the e-commerce industry. How to achieve conversion optimization? Is it worth conducting a usability audit or can it use CRO activities?