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#108 UX Thursday
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Develop your design skills and stay on top of trends in experience design.
W tym wydaniu newslettera przyglądamy się temu, co dzieje się wokół procesu projektowego zanim jeszcze powstanie finalny interfejs.
The ability to understand the needs of customers is fundamental in UX design. An effective way to learn about user experience is through quantitative and qualitative UX research. The latter allow to reach the minds of the recipient and obtain information on how to improve the product.
Tab sorting is a simple and relatively cheap method that is designed to help you understand how to structure and organize content by the user in the most logical way possible for him. Card sorting can be carried out in many ways, including on paper, Post-It notes or thanks to online tools operating in remote mode.
Dia Internacional de la Dot a la Dota a la Día de Irrigación del Sistema, por lo que hoy nos foreremos a quatro legos (en particular nos Dot) se, como parte de la celebración, elecione a dirêjkirina nap a mesrefa a rêveçûnek li ser sibeyek şil. We propose to use the saved time to read a lecture on the genesis and consequences of creating network standards, an entry about problems with readability of content and a summary of important elements of the customer support center project. We also return to thoughts about creating a portfolio, and we end with an essay on designing the experiences of people tired of the ubiquitous noise.
On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.
The Style Guide is one of the most important elements in the UX world. It provides understandable, universal guidelines that help prevent failures due to lack of consistency. Guide Style can be, among other things, a way to improve the authenticity of content. In addition, it helps to improve the user experience and give it a whole new dimension. So what exactly is a style guide and what does it mean for your site?
Value Proposition is one of the most important elements of your company's success. It defines the factors that connect the brand's offer to customers and what distinguishes the company from the competition. It's not just services or products that go to consumers. They are also components that help to solve emerging problems, in which they cannot cope with the competition. This allows the customer to choose you.
Good news for people who have overeaten “regular” frozen scoops and cones — today we celebrate Ice Cake Day. Over a plate of cooling sweets, we spotted texts encouraging reflection on privacy on the web, the availability of animated content and the approach to expanding functionality in application projects. There are also examples of errors: those in interfaces, but also in life, resulting from ignoring warning signs when trying to work on a project. We wish you a nice spanking, and we run for it ourselves.
On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
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Organizacje, które zdołają zburzyć silosy danych (co stanowi sporą barierę w polskim kontekście e-commerce) i wykorzystają kontekstualną inteligencję do dostarczania hiperpersonalizowanych doświadczeń, zyskają przewagę konkurencyjną, zwiększą przychody i lojalność na lata.
Listopadowa aura sprzyja myśleniu - a w tym wydaniu CX Czwartku zaglądamy właśnie tam, gdzie wszystko się zaczyna: do głowy użytkownika.
Za oknem coraz mniej światła, a więcej czasu na przemyślenia - także nad tym, jak projektujemy doświadczenia. W dzisiejszym CX Czwartku zaglądamy głębiej niż zwykle: w emocje, znaczenia i psychologiczne mechanizmy, które stoją za dobrym UX.
Dziś w CX Czwartku zaglądamy w trzy zupełnie różne, ale równie ważne obszary projektowania doświadczeń.
Dzisiaj przyglądamy się bliżej roli AI w customer experience - od odróżniania marketingowego sformułowania „AI-powered” od faktycznych rozwiązań, przez wizję adaptowalnych interfejsów reagujących na intencje użytkownika aż po praktyczne wskazówki dla projektantów.
W projektowaniu, podobnie jak w życiu, warto czasem zatrzymać się i spojrzeć szerzej. W tym wydaniu newslettera piszemy o dostępności, inspiracjach UX zaczerpniętych z kinematografii oraz o tym, jak może wyglądać mniej inwazyjna przyszłość reklamy.