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Nie wszystko, co użytkownik kliknie, oznacza świadomą intencję, tak samo jak nie każda odpowiedź AI wynika z dobrze zaprojektowanego systemu wiedzy.
Today, a variety of solutions are available on the market — applications, systems, programs. So how do you stand out from the crowd? The price may not be enough, but the quality is. The matter is facilitated by optimal UX, UI, which help build user loyalty. Why pay attention to customer experience?
With a pale dawn, we begin the celebration of International Cat Day. Anyone who has seen an individual of this species fight (not necessarily a loss) against the laws of physics has no doubt that cats are guided in life by the principle of “think outside the box” — paradoxically often doing so from the inside of the box. Therefore, today we offer you a reading of texts that encourage you to look at the topics of artificial intelligence, electronic banking and design thinking methodology from a different angle. Today`s set of texts also includes a portion of comments on user preference settings and a look at one of the potential trends in the gaming industry.
International Ditch Day could herald a hard day at work, but we remind you that golden retrievers also celebrate their holiday (supposedly always early to dig something out of the ground). We assume that you also have your own ways to spare time, so we invite you to read. Today we dug up articles for you about user-centered SEO, an agile approach to design and interesting examples of the direct sales model. There are also considerations about ethics in two contexts: the use of gamification mechanisms in digital products and conducting research with users.
Why is creating UX mockups so important for a project? To understand this, you need to thoroughly understand the user experience design system. It starts with an audit and research and ends with the implementation of a ready-made solution. One of the stages is the creation of the UX mockup mentioned earlier. What exactly is it and what role does it play in the whole process?
Design Sprint is an action methodology that aims to solve problems quickly. He draws his experience and knowledge from design thinking, created by Google Venturees — creative design of solutions related to products and services. Why use this methodology? When to decide on it?
Today's roundup opens up a conversation that may interest aspiring UX designers. For designers grinding the workshop, we recommend articles about creating component variants in Figma, ways to optimize and good practices for creating main pages. In turn, for those planning career development, we propose texts indicating the potential direction of changes in the digital world and the desired attitudes of its creators. And we are celebrating Penguin Knowledge Day, so despite the extremely windy weather, think warmly about these cute animals.
We welcome Philatelist Day with another batch of UX industry news. In today's collection, a description of the trends that will be in force in 2022 could not be missing. Also included in the catalogue are: a short list of common UX mistakes, some inspirations for the product guide and tips on how to present search results effectively. Finally, a handful of thoughts for UX managers on building mature design teams.
We return after a short break. And since this is the last compilation of the year, we take the opportunity to convey to you the best wishes from the Ideacto team. On the occasion of the upcoming Christmas and the end of 2021, we wish you a pleasant holiday and:
The implementation of companies' projects is determined by many factors and people, including stakeholders. After all, it is good to know who is working on a given project, what impact it has on it and whether it can help to achieve success. Who exactly are the stakeholders and what is their role in the endeavors that the organization conducts?
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
For the third time, the nationwide competition “Shine with ENERGY” has started. As part of this year's edition, there is a Plebiscite of Cities and a photo competition in four categories. The originator and initiator of the action is the ENERGA Group and the organizer of this year's edition is the Ideacto agency.
The focus of the campaign was an innovative product against diaper rash in infants — Balneum Baby Basic Poop Cream with the addition of zinc, which dries the skin, creating an effective but permeable protective layer, and panthenol, which helps soothe irritation and promotes wound healing. The aim of the campaign was to launch the product and build its image as a universal product with dual action, while further expanding the awareness of the Balneum brand.
The interactive agency Ideacto conducted a study of the usefulness of three popular shopping platforms.
The State Forests holiday promotional campaign “Relax” has started. Under this slogan there are a number of activities aimed at raising awareness of the dangers arising from everyday stress and pointing to the forest as the best “center for nervous breakdowns”. The Wrocław interactive agency Ideacto is responsible for the creation and implementation of the campaign.
The Polish Agency for Enterprise Development presents more than twenty outstanding projects operating in the field of e-services (Action 8.1 OP IG) and B2B technologies (Action 8.2 OP IG). The e-book was created in cooperation with experts from Ideacto and is available at www.web.gov.pl.
Anna Dereszowska became the ambassador of the Balneum Baby Basic line of dermocosmetics for baby skin care, produced by the Almirall concern, for which the interactive agency Ideacto runs the Pielegnacjadziecka.pl website and communication on the Facebook platform related to the topic of the service.