Inspiring content from the UX world

Undoubtedly, in the last year a huge area of consumer behavior is undergoing a transformation. This does not leave without an impact on the expectations of online users and, consequently, the appearance and functioning of e-commerce stores. What's changing? Probably more than we expected!

Highlighting your project with the help of unusual solutions does not always give the desired results. Now that it's freak day, let's experiment. We start with a text with examples of projects that comply with the principles of UX art, we go through comments on errors often detected in UX audits and proposals for improving the interface. To the set we add considerations on meeting the growing expectations of users and smaller and larger designer mishaps scored on Twitter.

We hope that this year's last compilation of texts about design from Ideacto you are surrounded by a festive aura. Chances are that you are already resting after the rush of shopping and preparations for Christmas Eve and have a little more time to read. Therefore, we recommend a comprehensive report combining a summary of the current year with forecasts for the upcoming one, another portion of design trends and a compilation of tools to improve work with Figma.

If the texts for today's compilation were chosen by a bot, you would probably have read about the report from the study of Polish chatbots, problems with learning (artificial intelligence) and the use of bots in the era of remote communication. Plus, a sample of design trends for 2021 and a handful of tips on creating an effective microcopy. We celebrate Bot Day.

The search engine, depending on the business profile of each eCommerce, can be a very important element of the store. It is especially relevant in the case of B2B stores, where users usually know the product codes and use the search engine very often. However, it is worth remembering that in all stores it works correctly and allows users to get to the product as quickly as possible. Below we present 7 key elements that a search engine should contain. Check to see if they are in your store.

The product list acts as a catalog of the store's offer, it is the search result or the content of the category. There are many ways to get to a listing, but it's common to find people entering a product category in a search engine or people coming from the store's homepage. Listing is usually the second step in the path of users, so it is worth making sure that potential customers can move on smoothly, find their product of interest and make a purchase. Optimize the list of products in your store so that it does not miss the 10 key elements that are used in eCommerce.

Today, the people of the United States celebrate Thanksgiving, and we are starting to think about Christmas. Stop writing a letter to Santa Claus for a moment and read about the future of e-commerce, creating space for teams to be creative and designing typography. Today we complete the list with a handful of insights on the role and scope of testing in the design process.

This Thursday is very explosive - the British celebrate Guy Fawkes Day. And since there are fireworks, it must be special. We prepared the 47th edition of UX Thursday together with Tribe47, who are the content curators for today's episode. Tribe47 is a boutique digital marketing agency that helps ecommerce businesses (and beyond) grow online with efficient sales funnels.

HELLO! We welcome you today in capital letters on the occasion of CAPS LOCK Day. We hope that we will draw your attention even more clearly to the articles selected for compilation.