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Czasem to, czego nie widać na pierwszy rzut oka, ma największy wpływ na doświadczenie użytkownika.
The conversion rate is an important indicator for entrepreneurs who run an online store. Knowing how to optimize this process is the key to success in the e-commerce industry. How to achieve conversion optimization? Is it worth conducting a usability audit or can it use CRO activities?
#zachowajdystans, but take care of relationships with others — especially on Meet Your Customer Day. For those interested in B2B sales, we have found an article that can be useful when choosing an e-commerce platform and an entry to facilitate the preparation of product photos. Read also about email automation and UX design in the context of user authentication and online payments.
E-commerce owners are constantly asking themselves key questions: what to do to sell more? Why do my users opt out of the purchase? What can I do to improve the quality of the store and the convenience of use for users? If you are also concerned about these issues, you are not indifferent to usability and want to adapt as much as possible to the needs of your audience, but you do not know where to start — then a UX audit will be the best solution for you.
#zostanwdomu and read on, especially as today is International Children's Book Day. On this occasion, you will find in our compilation tips on creating texts that support UX and facilitate the selection of topics on content pages. In addition, tips on designing interfaces in slow version and increasing the conversion of mobile e-stores. Finally, a list of professions that can be done as part of remote work.
Today we forget Carpenter's Day because our entire team is celebrating Remote Work Implementation Week. Whether you're stuck in quarantine or like we're at full throttle, it's worth applying a dose of readings. Today's treatment includes texts on the organization of remote work and errors in projects and the lessons learned from them. We end with an example of responsible behavior.
A good online store is not just about UX. In order for the store to function properly, earn money and have loyal customers, you need to take care of all aspects related to the customer experience, that is, Customer Experience. This topic extends beyond the store itself and also concerns how you contact customers, whether you reliably answer their questions and doubts and are always helpful. Statistics show that 61% of users use online help before making a purchase, as many as 86% of people will make a purchase if customer service is at the highest level and, consequently, 77% of customers will be willing to recommend others to buy from a given store (Edesk.com) for this reason.
We remind you that if you would like to share with us interesting links from the UX world, send your suggestions to newsletter@ideacto.pl, and we will be happy to share them in the next UX Thursdays. [FM_form id=” 1″]
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At the beginning of June 2015, a new educational online platform was launched for MACMILLAN POLSKA — part of the MACMILLAN Group, one of the largest publishing groups in the world. Creative eCommerce agency Ideacto was responsible for the functional, graphic design and implementation.
In this year's edition of the Power of Content Marketing Awards Szpalty of the Year 2015, creative eCommerce agency Ideacto won an award and distinction for its projects “Clever Albert"and “Ideacto Quality Bible”. The decision of the competition took place on May 28, 2015 during the gala gala at the Kamienica Theatre in Warsaw.
We already know the finalists of the Power of Content Marketing Awards 2015 — Szpalty of the Year. It is the only competition in Poland that distinguishes the best content marketing projects, evaluating individual tools such as custom media, as well as the overall communication strategy.
Creative eCommerce agency Ideacto designed and implemented the Samsung Polska product zone in the RTV EURO AGD online store. Shop in Shop (SiS) aims to support euro.com.pl users in choosing and purchasing the right equipment of the leader in the mobile device market.
132 projects, 120 user surveys, 365% profit growth — these are just some of the statistics summarizing 2014 at the creative eCommerce agency Ideacto.
The creative eCommerce agency Ideacto makes the Quality Bible available on the Internet. Under the name of the publication are the checklists — the agency's know-how in managing web projects.