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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
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You will find the answer to these and other questions in the first article on UX Basics. We immerse ourselves in content and functionalities supporting each other with two basic techniques. Let us tell you about this process from our perspective.
Valentin Radu, founder and CEO of Omniconvert, describes in a comprehensive way how to ensure that we provide customers with reasons to return to our e-commerce.
In addition, Wizard — an application for designers that allows you to quickly convert analog sketches into digital versions, and for dessert the best of design from TED speeches, i.e. a selection of the InVision team. Let it be a really well-designed 12 months for you!
Today we have a solid portion of expert advice for you, which will certainly come in handy during design, but also in direct cooperation with customers. In addition, a new tool from Microsoft and a look at the changes that the team under the sign of the green owl is preparing for its users.
Or would you like to share with us news or curiosities from the world of UX and e-commerce? You can send your suggestions to the following address: newsletter@ideacto.pl, and we will be happy to share them with our readers in the next UX Thursdays! To read! [FM_form id=” 1″]
UX research can be associated mainly with the study of usability. However, this concept contains much more content. Based on the methods, we divide user research into qualitative and quantitative. They may concern work on a product already on the market and its improvement, or they may be carried out before the product is even created. There are those that in their process resemble a “lean” approach, that is, a very extensive process, and there are also those that can be closed in a few sessions. The conclusion from this is that there are as many studies and approaches to them as there are many ideas for their implementation, subject to methodological correctness. However, the most popular and most frequently used in UX have, above all, a clearly defined methodology, which translates into a standardized process.
Before we go into describing UX practices, we share with you the basic phrases that regularly occur in articles and communications with the UX industry, and that are not always obvious to outsiders.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.