Inspiring content from the UX world

How to get to the “valley of amazement”? Remember Ivona's synthesizer and her artificial, neutral tone? She wouldn't release a platinum record even if she covered The Beatles, because listening to it was just tiring. And why? Because interacting with artificial intelligence that does not imitate a person very well is not pleasant, and that is when you fall into a valley of amazement, or rather incredible discomfort (as confirmed by research). So you have to be very careful when implementing such innovations, because the border between the “valley of amazement” and the actual awesomeness is like the difference between chocolate and a chocolate-like product.

New business project, new brand, original solutions. iluve.com — a new ecommerce player in the lighting industry like never before. IDEACTO agency was responsible for business analysis, brand creation and functional design, while Bold Brand Commerce was responsible for its adaptation and implementation.

At one time, Inglot decided to expand its business to the Saudi Arabian market, a very specific market. The Polish brand opened its stores there, designed according to European standards and... it turned out that they do not meet Arab standards. There is simply a completely different model of shopping — in Europe, a woman enters the Inglota store who happens to have a free afternoon and wants to relax, wants to have a moment for herself, wants to go crazy while shopping. She is served by one forwarder who helps her to meet her needs. Meanwhile, in Saudi Arabia, a woman takes several of her female colleagues shopping, who advise her on the choice, so that not one customer enters the Inglot salon, but five. Therefore, more space and more staff are needed. In addition, cultural and religious considerations play a key role, because a woman in a burqa cannot paint herself in public. So Inglot had to prepare special cabins in which there is such an opportunity. However, everything turned out already after entering the market. Therefore, it turned out that Inglot did not carry out research and analysis very carefully - and this is the most important point of the program, because if there is to be a show, then the artist must prepare for it and know in front of which audience he is performing. Also through the internet.

We usually use one of our favorite browsers — unless we need to use an alternative one. Apart from browser preferences, our store must present itself well in each of them, without forgetting the mobile, that is, multichannel. And at this point, it is worth opening a box with tools that, as it were, will be able to perform a kind of analysis of the site on their own.

The youth of today! Nothing, just sitting in front of that computer or with their nose in that smartphone, like hunched moles. And they have everything on the tray, they don't want it. This is how it looks from the perspective of a grandmother on the bench in front of the block. Meanwhile, the world has always been driven by the ideas and energy of the young. Mark Zuckerberg created Facebook in college — in his dorm room. He later became one of the youngest billionaires in the world.

Nobody likes to wait. And we wait every day — for something; for someone; in a queue that, as you know, moves slower than the queue next to it; for a website to load. If something, someone and our queue usually cannot be accelerated, the website can already be optimized. And where and where, but on the Internet we are just getting impatient!

In May in the tram, in the subway and in a sweater. Wherever we are, our smartphone is with us. Our friend, friend, love, confidant, who, like Sam from “The Lord of the Rings”, faithfully follows his Frodo, carrying his manatees. It combines our applications and our connection to the Internet, so that even in complete seclusion we are not helpless and left to our own devices. Unless there's no coverage. Then we are. But even then we can use the mobile application — admittedly probably without some of the functions, but nevertheless. Well, responsive website or app — that's the question!

Do you remember going to a supermarket in 2000? Shopping list written on a small note in your pocket, rolled up like a ticket in public transport or folded into an even square (depending on the mood). It had everything my family could tell us. The rest was in our hands - after all, no one will call a cell phone that is not there. In the other pocket, a wallet with cash and on the road, where the developing infrastructure did not allow to bypass the cherished American restaurant from under the yellow “M” sign. Finally, the supermarket. Such a large barrack dotted with colorful brands in those days was really something (in 2000 the first hundred supermarkets in Poland touched down). The legendary Frugo and the Lift drink reigned on the grocery shelves, and Dosia powder “entered all white.” Everything in one place, everything seemed cheaper than at Mrs. Krysa around the corner, everything smelled of modernity.

It has long been known that a person eats with his eyes. Therefore, an interesting experiment was once organized, in which a group of gluttonous people were presented with jelly beans of different colors. The daredevils tried them one by one and without fail judged what taste they had in their mouths. In the second round, the same colors of bears were left, but their flavors were changed - red ate apples, yellow tasted strawberries, and green invaded lemon. This time no one hit - the eyes ate, the taste buds ignored.