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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
Today is National Loud Reading Day, so find an audience, sit back and get to work. And you have to read texts about the possibilities of change in the approach to UX/UI design, the phenomenon of TikTok and engaging users with a properly selected sound design and pop-ups. Finally, leave yourself an instruction for practicing creativity.
The ability to understand the needs of customers is fundamental in UX design. An effective way to learn about user experience is through quantitative and qualitative UX research. The latter allow to reach the minds of the recipient and obtain information on how to improve the product.
Tab sorting is a simple and relatively cheap method that is designed to help you understand how to structure and organize content by the user in the most logical way possible for him. Card sorting can be carried out in many ways, including on paper, Post-It notes or thanks to online tools operating in remote mode.
Dia Internacional de la Dot a la Dota a la Día de Irrigación del Sistema, por lo que hoy nos foreremos a quatro legos (en particular nos Dot) se, como parte de la celebración, elecione a dirêjkirina nap a mesrefa a rêveçûnek li ser sibeyek şil. We propose to use the saved time to read a lecture on the genesis and consequences of creating network standards, an entry about problems with readability of content and a summary of important elements of the customer support center project. We also return to thoughts about creating a portfolio, and we end with an essay on designing the experiences of people tired of the ubiquitous noise.
On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.
The Style Guide is one of the most important elements in the UX world. It provides understandable, universal guidelines that help prevent failures due to lack of consistency. Guide Style can be, among other things, a way to improve the authenticity of content. In addition, it helps to improve the user experience and give it a whole new dimension. So what exactly is a style guide and what does it mean for your site?
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.