Inspiring content from the UX world

UX research can be associated mainly with the study of usability. However, this concept contains much more content. Based on the methods, we divide user research into qualitative and quantitative. They may concern work on a product already on the market and its improvement, or they may be carried out before the product is even created. There are those that in their process resemble a “lean” approach, that is, a very extensive process, and there are also those that can be closed in a few sessions. The conclusion from this is that there are as many studies and approaches to them as there are many ideas for their implementation, subject to methodological correctness. However, the most popular and most frequently used in UX have, above all, a clearly defined methodology, which translates into a standardized process.

Before we go into describing UX practices, we share with you the basic phrases that regularly occur in articles and communications with the UX industry, and that are not always obvious to outsiders.

Remember our last post about the 4 types of cognitive mistakes you are most likely to make in UX work? Another good news is that most bugs have their dark and light sides. It is enough just to use them properly during the design process. And so when the user:

If you are, like us, focused on being the best version of UXO, then you need to know that there is no end to the efforts! Each of us, both in private and professional life, is subject to the so-called thinking traps. Otherwise, more technically speaking, they are cognitive errors, that is, ways of irrationally perceiving reality that deviate, often significantly, from the truth.

Where do we get the information we need to create fully personalized experiences? Below are three types of sources from which we draw, needed in the personalization process, information about our audience.

It used to be said that certain things cannot be bought, but eBay has already seen a lot of goods that cannot be bought, so the creators of the portal probably will not be surprised by anything anymore. Sometimes the strangest business ideas turn out to be the most successful, and sometimes not - on the net we find them all, mixed with each other and without division into categories. After all, what is not on the Internet, is not in the world. We have selected for you a subjective list of the strangest items sold through eBay.

How do they differ from each other? How to choose wisely between personalization and customization? And what does science say about this?

Stefan slowly got used to the next start of the day at the office. Inevitably, the moment of looking at the post office was approaching — a wall of unread emails collapsed on it. Only some of them had anything to do with his work, the others were spam, offers, incentives to subscribe to newsletters or invitations to meetings. He went through the first few and took a look at the topic “Do you make a mass? It gives the best results...” — you don't. The second message shouted straight to him: “Stefan! Promotion for the best boneless loin” — and are lentils for vegetarians? So many emails, and none of them were sent to him. He opened the next one, although his eyelids were getting heavy...

The new communication platform of Eurobank focuses on presenting the world of banking in a more accessible form for customers. Eurobank.pl not only addresses the unusual needs of the most demanding customers, but also introduces more functional solutions. The IDEACTO agency was responsible for the research of user behavior, the development of the functional design and the new graphic design, and for its adaptation and implementation by Blue Services from the Blue Media group.