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#108 UX Thursday
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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
On the occasion of the World Backup Day, we reviewed the links that were included on the occasion of our Thursday lists, checking which topics appeared among the content we searched for most. Below you will find the effect of this operation in the form of several texts: about empathy and ethics in design, the adaptation of web analytics to the GDPR and the specifics of content creation for the metaverse. There was also another portion of sample interfaces that can serve as inspiration when designing.
Responsive Web Design is the answer to the needs related to the support of different display resolutions when using the Internet. For the first time this concept was used by Ethan Marcotte, who in his article touched on the topic of the design of a flexible grid and images, as well as media queries. What exactly is RWD and what to look for when creating a responsive website?
The changes taking place in the world over the past few weeks have made hell freeze several times already. The need for change, the ways to do it and the role that design can play in this context are all the texts of our Thursday summary. By the way, we remind you that today is St. Patrick's Day - a little different than usual, because the traditional Global Greening was combined this year with the colors of Ukraine.
For obvious reasons, our list today is a little different, because we now treat every day as a day of supporting Ukraine. We hope that the texts and links collected below will help you to add your own bricks to actions that will bring at least a little relief to our Ukrainian neighbors. We also encourage you to talk about the war in Ukraine invaded by Vladimir P.'s army — loudly and without euphemisms.
The Likert scale is one type of rating scale often used in UX surveys. It allows you to obtain from the questioner his opinion on a given topic - perception, preferences or beliefs. What exactly is it and where can it be checked?
Today, a variety of solutions are available on the market — applications, systems, programs. So how do you stand out from the crowd? The price may not be enough, but the quality is. The matter is facilitated by optimal UX, UI, which help build user loyalty. Why pay attention to customer experience?
With a pale dawn, we begin the celebration of International Cat Day. Anyone who has seen an individual of this species fight (not necessarily a loss) against the laws of physics has no doubt that cats are guided in life by the principle of “think outside the box” — paradoxically often doing so from the inside of the box. Therefore, today we offer you a reading of texts that encourage you to look at the topics of artificial intelligence, electronic banking and design thinking methodology from a different angle. Today`s set of texts also includes a portion of comments on user preference settings and a look at one of the potential trends in the gaming industry.
International Ditch Day could herald a hard day at work, but we remind you that golden retrievers also celebrate their holiday (supposedly always early to dig something out of the ground). We assume that you also have your own ways to spare time, so we invite you to read. Today we dug up articles for you about user-centered SEO, an agile approach to design and interesting examples of the direct sales model. There are also considerations about ethics in two contexts: the use of gamification mechanisms in digital products and conducting research with users.
Why is creating UX mockups so important for a project? To understand this, you need to thoroughly understand the user experience design system. It starts with an audit and research and ends with the implementation of a ready-made solution. One of the stages is the creation of the UX mockup mentioned earlier. What exactly is it and what role does it play in the whole process?
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Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.