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#108 UX Thursday
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How to sell more with UX
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Develop your design skills and stay on top of trends in experience design.
Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
If the texts for today's compilation were chosen by a bot, you would probably have read about the report from the study of Polish chatbots, problems with learning (artificial intelligence) and the use of bots in the era of remote communication. Plus, a sample of design trends for 2021 and a handful of tips on creating an effective microcopy. We celebrate Bot Day.
The search engine, depending on the business profile of each eCommerce, can be a very important element of the store. It is especially relevant in the case of B2B stores, where users usually know the product codes and use the search engine very often. However, it is worth remembering that in all stores it works correctly and allows users to get to the product as quickly as possible. Below we present 7 key elements that a search engine should contain. Check to see if they are in your store.
The product list acts as a catalog of the store's offer, it is the search result or the content of the category. There are many ways to get to a listing, but it's common to find people entering a product category in a search engine or people coming from the store's homepage. Listing is usually the second step in the path of users, so it is worth making sure that potential customers can move on smoothly, find their product of interest and make a purchase. Optimize the list of products in your store so that it does not miss the 10 key elements that are used in eCommerce.
Today, the people of the United States celebrate Thanksgiving, and we are starting to think about Christmas. Stop writing a letter to Santa Claus for a moment and read about the future of e-commerce, creating space for teams to be creative and designing typography. Today we complete the list with a handful of insights on the role and scope of testing in the design process.
This Thursday is very explosive - the British celebrate Guy Fawkes Day. And since there are fireworks, it must be special. We prepared the 47th edition of UX Thursday together with Tribe47, who are the content curators for today's episode. Tribe47 is a boutique digital marketing agency that helps ecommerce businesses (and beyond) grow online with efficient sales funnels.
HELLO! We welcome you today in capital letters on the occasion of CAPS LOCK Day. We hope that we will draw your attention even more clearly to the articles selected for compilation.
The increasing number of jobs in the IT industry and the tempting prospect of working in a friendly environment, giving the opportunity to develop, is the reason for the increase in interest in the topic: UX design in recent years. Some consider this profession as a good way to change work to a more creative one, giving more opportunities to solve interesting problems.
Data analysis involves drawing conclusions from existing data (e.g., on a narrow group of subjects) and then translating the results into a broader context (e.g. the entire target group). Such data can be collected through surveys, card sorting, A/B tests, UX research, among others.
Our graphic designer decided to immortalize as many as 4 holidays, including World Octopus Day — try to decode the others. After such a warm-up, we offer you texts about planning your career as a UX designer, creating a brief for a website and methods of testing with the participation of users. In the practical part, deal with tables on mobile devices and take a look at the recurring trends in graphic design.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.