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#108 UX Thursday
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Develop your design skills and stay on top of trends in experience design.
Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
The designer in his work is sometimes faced with a difficult challenge in the form of choosing the ideal work tool. One in which he will move efficiently himself, but also one in which his customers will find themselves. New tools have been created and continue to be created on the market, the creators of which are constantly trying to respond to the needs of the creator. We want to present you a list of basic programs used by UX and UI designers.
The world celebrates everything “maritime” today as part of World Maritime Day — we return from the catch of texts to today's compilation. In it you will find a handful of statistics for web designers, notes on the cooperation of the UX team and developers and a compilation of customer satisfaction indicators. In addition, a lot of advice on color selection when visualizing data and for novice chatbot developers.
Shopify is a platform that is used by more than a million stores from all over the world. It has been operating since 2006 and since then has already become a leader in the market of e-commerce platforms. Shopify gives store owners a lot of options — from helping you build a brand, to starting a store, to promoting and managing it on different sites.
PrestaShop is an innovative open source platform for e-commerce that was founded in France in 2007. Today, its technology is used by more than 300,000 stores. PrestaShop was recognized in 2016 when it was included in the Inc. 5000 list (ranking of the fastest growing companies in Europe) and received the award for best e-commerce software from the CMS Critic Award. Today, it is one of the most recognizable solutions in the e-commerce industry, which gives many possibilities related to customizing stores, managing them, supporting promotions and selling abroad.
Magento is one of the most popular and developed e-commerce platforms, which has more than 5000 extensions. The latest version of the platform, Magento 2.0, appeared on the market in 2015 and currently works in two versions: Magento Open Source and Magento Commcerce. The tool supports the growth and development of stores and B2B platforms with its solutions.
Today is World Suicide Prevention Day — celebrated in Australia as R U OK? Dag. You may also be interested in articles about the impact of changing user behavior on SEO and social media and building a business model using IoT technologies. The summary is complemented by two short texts: about the planning of the number of studies and changes in the Amazon interface.
Our many years of experience with e-commerce customers has shown that in many cases, store owners want to minimize the number of calls from customers in the first place. It turns out that for many users it is more convenient to call the phone number that is always visible in the header of the site, than to look for the information they need. In order to reduce the frequency of direct contact, we always focus on a clear presentation of information and the transparency of the store. Thanks to hundreds of audits carried out, we were able to observe what mistakes shop owners most often make and how customer satisfaction increases after the implementation of changes. If you want to achieve the same effect at low cost — we invite you to read!
Today is Tiro Day, so get ready for a big load. Check out useful statistics for website design and tips on how to create a product description. Find out how to build your brand identity and use what your potential users have to say. In addition to the main list, you will also find several ways to earn extra for graphic designers*.
Warm your hands, because you may want to scroll through texts about CRO and UX relationships and legitimacy by conducting a UX audit. In addition, tips on mobile application design, reflections on the privacy paradox that accompanies the acquisition of user data, and a few loose remarks about the organization of work of the UX designer. All this on the International Day of Left-Handed People.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.