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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
Treejack testing is a thorough check of the architecture of a website or mobile application that has a branched menu. This is a relatively simple and cheap research method. It can be done at an early stage of design. This will save employees time and money that they would have to spend on corrections. What exactly is the Treejack test?
Today we celebrate the feast of one of our favorite drinks - tea! Grab a cup of this hot brew and walk with us through today's compilation. And in it, among other things, about how video games can help the development of UX/UI designers, a compilation of functional design systems, about methods of increasing the conversion rate, and also about why people on the web do not read.
Since the audit process is quite long and extensive, those responsible for it help each other with a checklist. This list facilitates the organization of activities and allows you to check that none of the planned stages of the audit has been skipped. Checklists in individual projects differ from each other. Each team has different resources, time and needs. What should you focus on when creating a checklist?
The inspiration for our graphics were two holidays, which fall on today: the Day of the Numismatists and the Day of the Jeweler. On this day full of sparkles, we will present you with a set of articles that will also give a flash to your products. Among them, among others, about the Figma plugin using artificial intelligence, about the growing profession of UX Writer and the upcoming industry conferences next year.
While user research can provide answers to many questions related to a digital product, it is not always necessary to carry out a complete package of them. The progress of the actions can also be checked with data, which is referred to as hard. Numerical values in the form of UX meters are used to delineate the user experience.
Although the design of the user interface is most often associated with unlimited creativity and the search for new solutions, there are certain principles that influence the optimization of the entire design process. These include Shneiderman's 8 Golden Rules, which he created in 1985. Despite the passage of time, these principles are still relevant and used by designers around the world. How do they sound and what problems do they help solve?
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
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Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.