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Paradyż

Based on research and in-depth market analysis, we developed and designed an original presentation and sales model for a custom range of e-commerce products.

Prototyping interactions

Cooperation with developers

Lead Time:

Year of implementation:

2018

Cooperation with the Management Board and key departments of the company allowed us to develop a sales model based on unique selling proposals (USP)

The distinguishing feature of sales by the tile manufacturer is the opportunity to purchase products from the same series and access to comprehensive information and support from the customer service team. We focused on the above aspects when designing the interface for the sales platform

Cooperation with the Management Board and key departments of the company allowed us to develop a sales model based on unique selling proposals (USP)

Scope of the project

The challenges of the project primarily involve a difficult industry and client - most users (as identified in the research) place a high value on being able to see the tile live off-line.

Users also fear buying tiles online due to concerns about delivery issues or receiving a batch of goods different from what they expected (different color shade).

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01.

1. PREDESIGN analysis‍

At this stage, we systematize business requirements, analyze the market environment and define the needs and expectations of end users

02.

2. Strategic concept

Based on the gathered information and data from the analytical stage during workshops with the client, we develop a strategic concept for the proposed solution

03.

3. Information Architecture and wireframing

Before proceeding to the final project design, we develop the structure of the solution and define the key relationships between the elements of the proposed solution

04.

4. Graphic Design

Based on the guidelines and semi-finished products developed in earlier stages, we create the final graphic design of the solution

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05.

5. Testing and optimization

The generated projects undergo testing with users, and after implementation, we carry out optimization based on available quantitative and qualitative data sources

Process

1. Project launch‍

Initial business decision to launch the e-commerce store.

2. Desk-research analysis‍

Collection of data on market size, shopping habits, user characteristics.

3. Focus group research‍

Interviews with users (architects, designers, investors, individual consumers).

4. Competitor analysis‍

Qualitative and quantitative data on Polish and foreign competition.

5. Strategy‍

Outline of functionality and business strategy.

6. Business plan‍

Supporting the business in making the decision to launch the project.

7. Functional design‍

Sketches, mockups and prototypes.

8. Usability testing‍

Interviews with users to refine mockups.

9. Graphic design‍

Development of the look'n'feel of an online store.

Recognitions

The project for Ceramika Paradyż was nominated for the e-Commerce Poland Awards in the "Overcoming Distrust" category.

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