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#108 UX Thursday
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Czasem to, czego nie widać na pierwszy rzut oka, ma największy wpływ na doświadczenie użytkownika.
On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.
We wish you a successful celebration of Father's Day. If today's holiday does not concern you in any way, you are left with a handful of readings that we have searched for online. And we recommend articles about methods to ensure the confidentiality of user data, features of Apple competing with popular applications, the advantages of coordinated cooperation between UX and product designer, and an article in which you will learn about the father of Futura. Finally, we propose to decipher the equation, the result of which is to be another version of the global network.
One of the most important tools in the UX design process is people. Het is een archetype van gebruikers met caracteristicen die een grote audientie definieert. La creazione consente di personalizzare un prodotto o servizio specifiche, applicando un analisi di comportamento, abilità o motivazioni. Why is Buyer Persona so Important for Businesses? You will find out in the article below.
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The changes taking place in the world over the past few weeks have made hell freeze several times already. The need for change, the ways to do it and the role that design can play in this context are all the texts of our Thursday summary. By the way, we remind you that today is St. Patrick's Day - a little different than usual, because the traditional Global Greening was combined this year with the colors of Ukraine.
For obvious reasons, our list today is a little different, because we now treat every day as a day of supporting Ukraine. We hope that the texts and links collected below will help you to add your own bricks to actions that will bring at least a little relief to our Ukrainian neighbors. We also encourage you to talk about the war in Ukraine invaded by Vladimir P.'s army — loudly and without euphemisms.
The Likert scale is one type of rating scale often used in UX surveys. It allows you to obtain from the questioner his opinion on a given topic - perception, preferences or beliefs. What exactly is it and where can it be checked?
Today, a variety of solutions are available on the market — applications, systems, programs. So how do you stand out from the crowd? The price may not be enough, but the quality is. The matter is facilitated by optimal UX, UI, which help build user loyalty. Why pay attention to customer experience?
With a pale dawn, we begin the celebration of International Cat Day. Anyone who has seen an individual of this species fight (not necessarily a loss) against the laws of physics has no doubt that cats are guided in life by the principle of “think outside the box” — paradoxically often doing so from the inside of the box. Therefore, today we offer you a reading of texts that encourage you to look at the topics of artificial intelligence, electronic banking and design thinking methodology from a different angle. Today`s set of texts also includes a portion of comments on user preference settings and a look at one of the potential trends in the gaming industry.
International Ditch Day could herald a hard day at work, but we remind you that golden retrievers also celebrate their holiday (supposedly always early to dig something out of the ground). We assume that you also have your own ways to spare time, so we invite you to read. Today we dug up articles for you about user-centered SEO, an agile approach to design and interesting examples of the direct sales model. There are also considerations about ethics in two contexts: the use of gamification mechanisms in digital products and conducting research with users.