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Czasem to, czego nie widać na pierwszy rzut oka, ma największy wpływ na doświadczenie użytkownika.
On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.
Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.
It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.
Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?
The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others:
On the occasion of World Chocolate Day, we do not have a box of pralines for you, but our Thursday set of texts will not melt into a shapeless mass in the heat. Among the articles you will find today a dose of knowledge about the behavior of users of social platforms and changes in consumer habits. You will also read about the nuances of research with users, the project promoted by the slogan “healthier relationships with technology” and learn about two examples of approaches to the presentation of a food brand.
Until a dozen years ago, customers had the opportunity to get to know a given brand only through mail or telephone. They usually used only one channel of communication to take advantage of the offer. Today, however, users have a plethora of options to make a purchase, on a variety of devices.
We wish you a successful celebration of Father's Day. If today's holiday does not concern you in any way, you are left with a handful of readings that we have searched for online. And we recommend articles about methods to ensure the confidentiality of user data, features of Apple competing with popular applications, the advantages of coordinated cooperation between UX and product designer, and an article in which you will learn about the father of Futura. Finally, we propose to decipher the equation, the result of which is to be another version of the global network.
One of the most important tools in the UX design process is people. Het is een archetype van gebruikers met caracteristicen die een grote audientie definieert. La creazione consente di personalizzare un prodotto o servizio specifiche, applicando un analisi di comportamento, abilità o motivazioni. Why is Buyer Persona so Important for Businesses? You will find out in the article below.
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Interactive agency Ideacto made a functional and graphic design for the online store Ceramiki Paradyż — a leading manufacturer of ceramic tiles. The store offers more than 3,000 products for indoor and outdoor use.
In September 2013, the Ideacto Interactive Agency started cooperation with the PZWL Medical Publishing House, which is the oldest and largest medical office in Poland. Ideacto's tasks include managing social media activity, from fan page administration to running promotional and customer image campaigns.
Interactive agency Ideacto has partnered with AmRest Holdings SE — owner of more than 688 restaurants in the United States, Central and Eastern Europe and Asia, representing brands such as KFC, Pizza Hut, Starbucks, Burger King.
The Ideacto team was joined by Magdalena Kościelna, who took up the position of social media specialist. Magda will be responsible for co-creating and implementing communication strategies, content and community management, supporting and developing Ideacto's video department — together with Grzegorz Cholewa.
The Interactive Agency Ideacto sp. z o.o. has established an exclusive cooperation with Cartman, which is behind the production of probably the best viral campaign on the Polish network - the Barbara Kwarc project (also called “Mrs. Barbara”).
Ideacto expands its creative ranks. Paweł Borkowski, also known as FRM Kid, joined the agency's graphic department. Paweł is a graduate of the Academy of Fine Arts in Wrocław, works as a graphic designer, illustrator, and also deals with the creation of large-format painting projects in public space.