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Ideacto awarded Webstar 2014 in the Creative category

Illustration of, laptop, notebook, person reading

Creative eCommerce Agency Ideact was awarded in the 10th anniversary edition of the Webstar Festival Competition. The agency received the award in the category “Webstar Creative: Internet Campaign” for the action “Autumn with Albert and ING Credit Card”.

In this year's edition of the Competition, 37 Webstars were awarded, which went to the best websites and creations on the Internet, as well as 3 Grand statuettes — for Page of the Year, for the best creation and the Man of the Year of the Polish Internet.

“Autumn with Albert and ING credit card” is a series of landing pages for ING Bank Śląski, where the character created by Ideacto - Clever Albert - teaches the bank's customers how to think and use a payment card online with their head. So far, four creations have been created for the action:

  • Holidays with Albert and ING credit card
  • Autumn with Ablert and ING credit card
  • Albert, card and holidays
  • Albert, ING credit card and shopping abroad
  • Albert, Grandma and ING Credit Card

In addition to supporting ING Bank Śląski in non-standard online campaigns, Ideacto has designed a new loyalty service bankujesz-żyesz.pl. Currently, after the launch of the service, it supports the client in its ongoing operation and development. Among other things, he is responsible for the implementation of periodic releases of exclusive product lists and their promotion to the bank's customers.

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