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#108 UX Thursday
Every other Thursday an inspiring dose of content about UX and products
How to sell more with UX
Practical guidance based on data and examples
Develop your design skills and stay on top of trends in experience design.
W tym wydaniu newslettera przyglądamy się temu, co dzieje się wokół procesu projektowego zanim jeszcze powstanie finalny interfejs.
Today we celebrate the feast of one of our favorite drinks - tea! Grab a cup of this hot brew and walk with us through today's compilation. And in it, among other things, about how video games can help the development of UX/UI designers, a compilation of functional design systems, about methods of increasing the conversion rate, and also about why people on the web do not read.
Since the audit process is quite long and extensive, those responsible for it help each other with a checklist. This list facilitates the organization of activities and allows you to check that none of the planned stages of the audit has been skipped. Checklists in individual projects differ from each other. Each team has different resources, time and needs. What should you focus on when creating a checklist?
The inspiration for our graphics were two holidays, which fall on today: the Day of the Numismatists and the Day of the Jeweler. On this day full of sparkles, we will present you with a set of articles that will also give a flash to your products. Among them, among others, about the Figma plugin using artificial intelligence, about the growing profession of UX Writer and the upcoming industry conferences next year.
While user research can provide answers to many questions related to a digital product, it is not always necessary to carry out a complete package of them. The progress of the actions can also be checked with data, which is referred to as hard. Numerical values in the form of UX meters are used to delineate the user experience.
Although the design of the user interface is most often associated with unlimited creativity and the search for new solutions, there are certain principles that influence the optimization of the entire design process. These include Shneiderman's 8 Golden Rules, which he created in 1985. Despite the passage of time, these principles are still relevant and used by designers around the world. How do they sound and what problems do they help solve?
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
Today is National Loud Reading Day, so find an audience, sit back and get to work. And you have to read texts about the possibilities of change in the approach to UX/UI design, the phenomenon of TikTok and engaging users with a properly selected sound design and pop-ups. Finally, leave yourself an instruction for practicing creativity.
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Organizacje, które zdołają zburzyć silosy danych (co stanowi sporą barierę w polskim kontekście e-commerce) i wykorzystają kontekstualną inteligencję do dostarczania hiperpersonalizowanych doświadczeń, zyskają przewagę konkurencyjną, zwiększą przychody i lojalność na lata.
Listopadowa aura sprzyja myśleniu - a w tym wydaniu CX Czwartku zaglądamy właśnie tam, gdzie wszystko się zaczyna: do głowy użytkownika.
Za oknem coraz mniej światła, a więcej czasu na przemyślenia - także nad tym, jak projektujemy doświadczenia. W dzisiejszym CX Czwartku zaglądamy głębiej niż zwykle: w emocje, znaczenia i psychologiczne mechanizmy, które stoją za dobrym UX.
Dziś w CX Czwartku zaglądamy w trzy zupełnie różne, ale równie ważne obszary projektowania doświadczeń.
Dzisiaj przyglądamy się bliżej roli AI w customer experience - od odróżniania marketingowego sformułowania „AI-powered” od faktycznych rozwiązań, przez wizję adaptowalnych interfejsów reagujących na intencje użytkownika aż po praktyczne wskazówki dla projektantów.
W projektowaniu, podobnie jak w życiu, warto czasem zatrzymać się i spojrzeć szerzej. W tym wydaniu newslettera piszemy o dostępności, inspiracjach UX zaczerpniętych z kinematografii oraz o tym, jak może wyglądać mniej inwazyjna przyszłość reklamy.