Inspiring content from the UX world

Do you remember going to a supermarket in 2000? Shopping list written on a small note in your pocket, rolled up like a ticket in public transport or folded into an even square (depending on the mood). It had everything my family could tell us. The rest was in our hands - after all, no one will call a cell phone that is not there. In the other pocket, a wallet with cash and on the road, where the developing infrastructure did not allow to bypass the cherished American restaurant from under the yellow “M” sign. Finally, the supermarket. Such a large barrack dotted with colorful brands in those days was really something (in 2000 the first hundred supermarkets in Poland touched down). The legendary Frugo and the Lift drink reigned on the grocery shelves, and Dosia powder “entered all white.” Everything in one place, everything seemed cheaper than at Mrs. Krysa around the corner, everything smelled of modernity.

It has long been known that a person eats with his eyes. Therefore, an interesting experiment was once organized, in which a group of gluttonous people were presented with jelly beans of different colors. The daredevils tried them one by one and without fail judged what taste they had in their mouths. In the second round, the same colors of bears were left, but their flavors were changed - red ate apples, yellow tasted strawberries, and green invaded lemon. This time no one hit - the eyes ate, the taste buds ignored.

Generation Y has ushered the world into a new era — because of the Internet, because of the iPhone, because of Facebook. But not about them today, but about those who entered this world straight from diapers. About those who in their youth no longer jumped off the estate beater and marched home to the rhythm of “Gangsta's Paradise” to fire up a tin PC, but instead grew up together with technology and the Internet, like siblings who get along great together. Generation Z — people born after 95 — grew up with the development of websites and thanks to this suckling into the fast-paced internet, it is now a natural place for them.

The marching cats are playing. Forks and knives pounce on hungry melodies. Fingers tap on the top of an empty table. And all the rumbling bellies — they wait. Where's that pizza delivery guy? Anybody. As for Mr. Sandwich—where are the suppliers? The real ones... Eagles, falcons, heroes... Where's the food?

There are six people in the room. They're sitting at the table. Each of them has a hat of a different color on their head. In the center of the table lies a pen. Objectively, it is not distinguished by anything characteristic, oh, simple, ordinary object. However, each of these people sees him from a different perspective, because they look for qualities in him that they would like to find in him - a different way of thinking is marked by a different color of the hat. Therefore, if we wanted to sell this pen to all six people, we would have to show each of them the other advantages of this product.

At Ideacto we respect the time and money of our customers hence a common custom when receiving a request for a quote is a simple question: “What is the project budget?”. This saves time for both parties, because at the beginning we all know if there will be room for further conversation. So why is the answer to this question so difficult and problematic for the client?