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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
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You will find the answer to these and other questions in the first article on UX Basics. We immerse ourselves in content and functionalities supporting each other with two basic techniques. Let us tell you about this process from our perspective.
Valentin Radu, founder and CEO of Omniconvert, describes in a comprehensive way how to ensure that we provide customers with reasons to return to our e-commerce.
In addition, Wizard — an application for designers that allows you to quickly convert analog sketches into digital versions, and for dessert the best of design from TED speeches, i.e. a selection of the InVision team. Let it be a really well-designed 12 months for you!
Today we have a solid portion of expert advice for you, which will certainly come in handy during design, but also in direct cooperation with customers. In addition, a new tool from Microsoft and a look at the changes that the team under the sign of the green owl is preparing for its users.
Or would you like to share with us news or curiosities from the world of UX and e-commerce? You can send your suggestions to the following address: newsletter@ideacto.pl, and we will be happy to share them with our readers in the next UX Thursdays! To read! [FM_form id=” 1″]
UX research can be associated mainly with the study of usability. However, this concept contains much more content. Based on the methods, we divide user research into qualitative and quantitative. They may concern work on a product already on the market and its improvement, or they may be carried out before the product is even created. There are those that in their process resemble a “lean” approach, that is, a very extensive process, and there are also those that can be closed in a few sessions. The conclusion from this is that there are as many studies and approaches to them as there are many ideas for their implementation, subject to methodological correctness. However, the most popular and most frequently used in UX have, above all, a clearly defined methodology, which translates into a standardized process.
Before we go into describing UX practices, we share with you the basic phrases that regularly occur in articles and communications with the UX industry, and that are not always obvious to outsiders.
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Our many years of experience with e-commerce customers has shown that in many cases, store owners want to minimize the number of calls from customers in the first place. It turns out that for many users it is more convenient to call the phone number that is always visible in the header of the site, than to look for the information they need. In order to reduce the frequency of direct contact, we always focus on a clear presentation of information and the transparency of the store. Thanks to hundreds of audits carried out, we were able to observe what mistakes shop owners most often make and how customer satisfaction increases after the implementation of changes. If you want to achieve the same effect at low cost — we invite you to read!
Today is Tiro Day, so get ready for a big load. Check out useful statistics for website design and tips on how to create a product description. Find out how to build your brand identity and use what your potential users have to say. In addition to the main list, you will also find several ways to earn extra for graphic designers*.
Warm your hands, because you may want to scroll through texts about CRO and UX relationships and legitimacy by conducting a UX audit. In addition, tips on mobile application design, reflections on the privacy paradox that accompanies the acquisition of user data, and a few loose remarks about the organization of work of the UX designer. All this on the International Day of Left-Handed People.
Instead of a recipe for a delicious pie, we spotted a handful of tips on the web about designing credible, rationally organized and clear content, a reminder of a few principles of mobile design, and considerations about UX's relationship with AI. On the occasion of International Cheesecake Day, however, we did not forget about dessert.
Conversion Rate Optimization (CRO) undoubtedly requires knowledge of the implementation, operation and interpretation of the results of analytical tools. Only the largest e-commerce sites will be able to comprehensively implement the CRO process within their team (in-house). Most stores and online services will have to resort to external competencies.
The homepage is a place through which not much traffic passes in online stores - usually users are directed to a list or product card directly from a search engine or advertisement. However, if users decide to go to the homepage, they should not spend a lot of time on it, but only smoothly proceed to the selection of the product and the purchase.