Inspiring content from the UX world

The State Forests holiday promotional campaign “Relax” has started. Under this slogan there are a number of activities aimed at raising awareness of the dangers arising from everyday stress and pointing to the forest as the best “center for nervous breakdowns”. The Wrocław interactive agency Ideacto is responsible for the creation and implementation of the campaign.

The Polish Agency for Enterprise Development presents more than twenty outstanding projects operating in the field of e-services (Action 8.1 OP IG) and B2B technologies (Action 8.2 OP IG). The e-book was created in cooperation with experts from Ideacto and is available at www.web.gov.pl.

Anna Dereszowska became the ambassador of the Balneum Baby Basic line of dermocosmetics for baby skin care, produced by the Almirall concern, for which the interactive agency Ideacto runs the Pielegnacjadziecka.pl website and communication on the Facebook platform related to the topic of the service.

Competition “Light up for the holidays — with ENERGY!” was the winner of the Impactor 2010 award. The action won in the category Custom Marketing Project of the Year 2010. Behind the project is a consortium of companies: ENERGA, Agora, PanMedia Western, Neuron, Ideacto.

Interactive agency Ideacto will design a new interface for www.gandalf.com.pl. Księgarnia Internetowa Gandalf is one of the leading Polish online stores. In 2010, Gandalf was recognized as the number 1 online store in the category “Culture and entertainment” in the Money.pl and Wprost Ranking.

Dominicans give away gifts and rods using the Facebook app.