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Nie wszystko, co użytkownik kliknie, oznacza świadomą intencję, tak samo jak nie każda odpowiedź AI wynika z dobrze zaprojektowanego systemu wiedzy.
Zanim wszyscy udamy się na świąteczno-weekendowy odpoczynek - do przeczytania kolejna czwartkowa selekcja artykułów z branży 😊
Dzisiejszy newsletter rozpoczynamy od ciekawostki z okazji przypadającego na dziś Dnia Motyla 🦋 Być może ta informacja będzie dla Was takim samym zaskoczeniem, jak dla nas. Otóż, niektóre gatunki tych owadów mogą pokonać w ciągu swojego życia nawet 4000 kilometrów. Zachęcamy do znalezienia innych ciekawostek o tych pięknych stworzeniach zaraz po tym, jak zapoznacie się z najnowszym zestawieniem artykułów, które dla Was znaleźliśmy 🙂
W niektórych kulturach 29 lutego jest postrzegany jako dzień szczęścia lub pecha. My rekomendujemy traktować ten dzień zdecydowanie jako szczęśliwy i z takim samym entuzjazmem polecamy dzisiejszy newsletter.
Best Practice Guide.
The development of artificial intelligence in the design of user experiences and interfaces foreshadows the twilight of traditional methods and tools. AI opens up possibilities that until recently seemed to be reserved for science fiction. At IDEACTO, we believe that understanding and using AI tools in UX design is the key to creating more intuitive and accessible digital products. This approach not only speeds up design processes, but also enriches them with extraordinary analytical depth and creative flexibility.
In today's newsletter, we reveal the secrets of how Airbnb became a leader in UX design, which of the research tools available on the market are worth considering, and we offer a practical guide to designing products for children.
In the digital age, the accessibility of websites, understood as the preparation of digital tools for the use of them by people with disabilities, is becoming an increasingly fundamental right. Web Content Accessibility Guidelines (WCAG) audits play a key role in assessing how websites and mobile apps are accessible to users with different needs. In addition, the legal context, resulting from the European Union directive, imposes on website owners the need to ensure digital accessibility, which highlights the need to comply with international WCAG standards. In this entry, we will look at various online tools that enable quick and effective accessibility audits, helping organizations meet international WCAG standards.
In today's dynamic online world, the need to maintain a high-quality consumer e-shop is crucial to business success. With the arrival of spring, e-commerce entrepreneurs should consider not only refreshing their offerings, but also a thorough overhaul of their e-stores. One of the key tools in improving the user experience in e-commerce is UX auditing. In the following article, we will discuss the steps necessary for an effective e-store audit. However, before we get into practical tips for conducting an e-store audit, let's figure out what exactly a UX audit is.
We hope that in the midst of the ongoing winter holidays and madness on the ski slopes, you will find a moment for the first UX Thursday in February, in which we recommend the most interesting articles from the UX industry.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
For the third time, the nationwide competition “Shine with ENERGY” has started. As part of this year's edition, there is a Plebiscite of Cities and a photo competition in four categories. The originator and initiator of the action is the ENERGA Group and the organizer of this year's edition is the Ideacto agency.
The focus of the campaign was an innovative product against diaper rash in infants — Balneum Baby Basic Poop Cream with the addition of zinc, which dries the skin, creating an effective but permeable protective layer, and panthenol, which helps soothe irritation and promotes wound healing. The aim of the campaign was to launch the product and build its image as a universal product with dual action, while further expanding the awareness of the Balneum brand.
The interactive agency Ideacto conducted a study of the usefulness of three popular shopping platforms.
The State Forests holiday promotional campaign “Relax” has started. Under this slogan there are a number of activities aimed at raising awareness of the dangers arising from everyday stress and pointing to the forest as the best “center for nervous breakdowns”. The Wrocław interactive agency Ideacto is responsible for the creation and implementation of the campaign.
The Polish Agency for Enterprise Development presents more than twenty outstanding projects operating in the field of e-services (Action 8.1 OP IG) and B2B technologies (Action 8.2 OP IG). The e-book was created in cooperation with experts from Ideacto and is available at www.web.gov.pl.
Anna Dereszowska became the ambassador of the Balneum Baby Basic line of dermocosmetics for baby skin care, produced by the Almirall concern, for which the interactive agency Ideacto runs the Pielegnacjadziecka.pl website and communication on the Facebook platform related to the topic of the service.