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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
We celebrate the International Day of the Master of the Game with a slightly enlarged set of lyrics. Review them all, or let the dice roll decide whether to choose a description of gamification mechanisms, notes on service design, and one of the texts on customer-specific design decisions. You can also stop by articles on the UX design process and two guides to UX research methods.
iMarketing Transformer has prepared a research report “Marketing in the IT industry” in which more than a dozen companies affiliated within the ITCorner Association took part. IDEACTO is a partner of the report.
It's time to recharge your batteries with a new batch of texts: about design ethics, prototyping and the role of designers in strengthening the design maturity of companies. We turn up the energy with a portion of statistics and a compilation of inspirations for designers creating their portfolios. Today on the calendar is Battery Day.
Increasingly, large companies and corporations carry out the purchase of User Experience services in the form of formal or simplified tenders. Specialists and managers of purchasing departments are therefore faced with the need to understand the specifics of UX services, prepare documentation, conduct a tender and support in choosing a winning offer.
Today is International Cancer Day. In our compilation you will find texts about the design strategy model and a description of the application design, paying attention to sustainability and ethical issues present in UX design, follow the comments on the efficient use of space in the design of the website and the availability of graphics and multimedia. And that prevention is better than cure, take a look at the guide for freelancers on matchmaking.
Don't forget your wishes for Grandma's Day today. Between homemade dumplings and grandma's cake, find a moment to read texts about the perception of the role of the designer, the mistakes made by novice interface developers and the assessment of the usefulness of digital products. In the summary we also have a report on the design of an application activating seniors and a description of the redesign of the UI of the pedagogical game. If this year you are in no hurry to go to dinner with grandma, maybe you will also take a moment for an article about voice interfaces.
Undoubtedly, in the last year a huge area of consumer behavior is undergoing a transformation. This does not leave without an impact on the expectations of online users and, consequently, the appearance and functioning of e-commerce stores. What's changing? Probably more than we expected!
Highlighting your project with the help of unusual solutions does not always give the desired results. Now that it's freak day, let's experiment. We start with a text with examples of projects that comply with the principles of UX art, we go through comments on errors often detected in UX audits and proposals for improving the interface. To the set we add considerations on meeting the growing expectations of users and smaller and larger designer mishaps scored on Twitter.
We hope that this year's last compilation of texts about design from Ideacto you are surrounded by a festive aura. Chances are that you are already resting after the rush of shopping and preparations for Christmas Eve and have a little more time to read. Therefore, we recommend a comprehensive report combining a summary of the current year with forecasts for the upcoming one, another portion of design trends and a compilation of tools to improve work with Figma.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.