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#108 UX Thursday
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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
If the texts for today's compilation were chosen by a bot, you would probably have read about the report from the study of Polish chatbots, problems with learning (artificial intelligence) and the use of bots in the era of remote communication. Plus, a sample of design trends for 2021 and a handful of tips on creating an effective microcopy. We celebrate Bot Day.
The search engine, depending on the business profile of each eCommerce, can be a very important element of the store. It is especially relevant in the case of B2B stores, where users usually know the product codes and use the search engine very often. However, it is worth remembering that in all stores it works correctly and allows users to get to the product as quickly as possible. Below we present 7 key elements that a search engine should contain. Check to see if they are in your store.
The product list acts as a catalog of the store's offer, it is the search result or the content of the category. There are many ways to get to a listing, but it's common to find people entering a product category in a search engine or people coming from the store's homepage. Listing is usually the second step in the path of users, so it is worth making sure that potential customers can move on smoothly, find their product of interest and make a purchase. Optimize the list of products in your store so that it does not miss the 10 key elements that are used in eCommerce.
Today, the people of the United States celebrate Thanksgiving, and we are starting to think about Christmas. Stop writing a letter to Santa Claus for a moment and read about the future of e-commerce, creating space for teams to be creative and designing typography. Today we complete the list with a handful of insights on the role and scope of testing in the design process.
This Thursday is very explosive - the British celebrate Guy Fawkes Day. And since there are fireworks, it must be special. We prepared the 47th edition of UX Thursday together with Tribe47, who are the content curators for today's episode. Tribe47 is a boutique digital marketing agency that helps ecommerce businesses (and beyond) grow online with efficient sales funnels.
HELLO! We welcome you today in capital letters on the occasion of CAPS LOCK Day. We hope that we will draw your attention even more clearly to the articles selected for compilation.
The increasing number of jobs in the IT industry and the tempting prospect of working in a friendly environment, giving the opportunity to develop, is the reason for the increase in interest in the topic: UX design in recent years. Some consider this profession as a good way to change work to a more creative one, giving more opportunities to solve interesting problems.
Data analysis involves drawing conclusions from existing data (e.g., on a narrow group of subjects) and then translating the results into a broader context (e.g. the entire target group). Such data can be collected through surveys, card sorting, A/B tests, UX research, among others.
Our graphic designer decided to immortalize as many as 4 holidays, including World Octopus Day — try to decode the others. After such a warm-up, we offer you texts about planning your career as a UX designer, creating a brief for a website and methods of testing with the participation of users. In the practical part, deal with tables on mobile devices and take a look at the recurring trends in graphic design.
For 3 years we have been sending to more than 6000 readers an overview of the most interesting articles from the UX world
Our many years of experience with e-commerce customers has shown that in many cases, store owners want to minimize the number of calls from customers in the first place. It turns out that for many users it is more convenient to call the phone number that is always visible in the header of the site, than to look for the information they need. In order to reduce the frequency of direct contact, we always focus on a clear presentation of information and the transparency of the store. Thanks to hundreds of audits carried out, we were able to observe what mistakes shop owners most often make and how customer satisfaction increases after the implementation of changes. If you want to achieve the same effect at low cost — we invite you to read!
Today is Tiro Day, so get ready for a big load. Check out useful statistics for website design and tips on how to create a product description. Find out how to build your brand identity and use what your potential users have to say. In addition to the main list, you will also find several ways to earn extra for graphic designers*.
Warm your hands, because you may want to scroll through texts about CRO and UX relationships and legitimacy by conducting a UX audit. In addition, tips on mobile application design, reflections on the privacy paradox that accompanies the acquisition of user data, and a few loose remarks about the organization of work of the UX designer. All this on the International Day of Left-Handed People.
Instead of a recipe for a delicious pie, we spotted a handful of tips on the web about designing credible, rationally organized and clear content, a reminder of a few principles of mobile design, and considerations about UX's relationship with AI. On the occasion of International Cheesecake Day, however, we did not forget about dessert.
Conversion Rate Optimization (CRO) undoubtedly requires knowledge of the implementation, operation and interpretation of the results of analytical tools. Only the largest e-commerce sites will be able to comprehensively implement the CRO process within their team (in-house). Most stores and online services will have to resort to external competencies.
The homepage is a place through which not much traffic passes in online stores - usually users are directed to a list or product card directly from a search engine or advertisement. However, if users decide to go to the homepage, they should not spend a lot of time on it, but only smoothly proceed to the selection of the product and the purchase.