Inspiring content from the UX world

On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.

The Style Guide is one of the most important elements in the UX world. It provides understandable, universal guidelines that help prevent failures due to lack of consistency. Guide Style can be, among other things, a way to improve the authenticity of content. In addition, it helps to improve the user experience and give it a whole new dimension. So what exactly is a style guide and what does it mean for your site?

Value Proposition is one of the most important elements of your company's success. It defines the factors that connect the brand's offer to customers and what distinguishes the company from the competition. It's not just services or products that go to consumers. They are also components that help to solve emerging problems, in which they cannot cope with the competition. This allows the customer to choose you.

Good news for people who have overeaten “regular” frozen scoops and cones — today we celebrate Ice Cake Day. Over a plate of cooling sweets, we spotted texts encouraging reflection on privacy on the web, the availability of animated content and the approach to expanding functionality in application projects. There are also examples of errors: those in interfaces, but also in life, resulting from ignoring warning signs when trying to work on a project. We wish you a nice spanking, and we run for it ourselves.

On the International Day of the Foggy Panther we are going to convince that not a cat as terrible as they paint it, nor the foggy data if they are well visualized. In the compilation you will also find texts about the correlation of human subjectivity and AI bias, ways to control the fear of presenting the results of your work and setting priorities when determining customer value. We add another portion of inspiration for interface designers to the set.

Customer Experience, or Customer Experience, refers to the perception of the brand by users, based on the interactions they have experienced with the company. In the area of eCommerce, this experience can both build and completely break the customer-brand relationship. Thus, a CX audit is essential to identify the strengths and weaknesses of the enterprise that lead users to go through the purchase path.

It is difficult to explain in one sentence what is happening in today's graphic - you will find a hint exceptionally at the link. When looking for texts for today's compilation, we have also thrown the web wide: read about patterns that change their character depending on the intentions of the designer; review the data collection methods based on heuristics and A/B tests; check out the most common sins of search engines in e-commerce. In your free time, think about the role of trends and popular sources of inspiration in the work of the designer.

Guerrilla testing is an informal and fairly fast method of testing various ideas, receiving feedback, as well as finding errors in user experiences. They can be made practically anywhere - both on the street and in a cafe or restaurant. The ideal research group is 8-10 people, whose testing takes a few minutes for each tested. What exactly do they rely on?

The design decisions made when creating an e-commerce website that is supposed to guarantee the best possible experience for its future users depend on many factors. In the design process, especially when UX specialists are involved, the preparation of the first mock-ups is preceded by an analysis that includes, among others: