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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
Treejack testing is a thorough check of the architecture of a website or mobile application that has a branched menu. This is a relatively simple and cheap research method. It can be done at an early stage of design. This will save employees time and money that they would have to spend on corrections. What exactly is the Treejack test?
Today we celebrate the feast of one of our favorite drinks - tea! Grab a cup of this hot brew and walk with us through today's compilation. And in it, among other things, about how video games can help the development of UX/UI designers, a compilation of functional design systems, about methods of increasing the conversion rate, and also about why people on the web do not read.
Since the audit process is quite long and extensive, those responsible for it help each other with a checklist. This list facilitates the organization of activities and allows you to check that none of the planned stages of the audit has been skipped. Checklists in individual projects differ from each other. Each team has different resources, time and needs. What should you focus on when creating a checklist?
The inspiration for our graphics were two holidays, which fall on today: the Day of the Numismatists and the Day of the Jeweler. On this day full of sparkles, we will present you with a set of articles that will also give a flash to your products. Among them, among others, about the Figma plugin using artificial intelligence, about the growing profession of UX Writer and the upcoming industry conferences next year.
While user research can provide answers to many questions related to a digital product, it is not always necessary to carry out a complete package of them. The progress of the actions can also be checked with data, which is referred to as hard. Numerical values in the form of UX meters are used to delineate the user experience.
Although the design of the user interface is most often associated with unlimited creativity and the search for new solutions, there are certain principles that influence the optimization of the entire design process. These include Shneiderman's 8 Golden Rules, which he created in 1985. Despite the passage of time, these principles are still relevant and used by designers around the world. How do they sound and what problems do they help solve?
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
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W tym wydaniu newslettera przyglądamy się temu, jak łatwo w projektowaniu zgubić realną perspektywę użytkownika. Będzie o zgodzie, która tylko wygląda na wybór, o uwadze, która nie działa tak, jak zakładamy, oraz o systemach, które przez lata przyzwyczaiły użytkowników do niedziałających rozwiązań.
O systemach, które miały być bezpieczne, a okazują się wykluczające, o AI, które zamiast ułatwiać pracę — bezlitośnie obnaża braki w myśleniu projektowym oraz o ścieżkach klienta, które świetnie wyglądają na mapach, ale nie działają w praktyce.
W dzisiejszym newsletterze patrzymy na to, co dzieje się między danymi, technologią a realnym doświadczeniem użytkownika. Z jednej strony przyglądamy się temu, dlaczego mimo ogromu metryk zespoły CX wciąż mają problem z działaniem „tu i teraz”, z drugiej zadajemy pytanie, kto tak naprawdę może dziś w pełni korzystać z narzędzi AI.
W tym wydaniu newslettera przyglądamy się temu, co dzieje się wokół procesu projektowego zanim jeszcze powstanie finalny interfejs.
W dzisiejszym newsletterze przyglądamy się temu, co naprawdę napędza zachowania użytkowników i gdzie łatwo dać się zwieść pozorom.
W dzisiejszym newsletterze zaglądamy pod maskę projektowania z AI i sprawdzamy, gdzie naprawdę zaczynają się (i kończą) problemy z „inteligentnymi” systemami.