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#108 UX Thursday
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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
If the texts for today's compilation were chosen by a bot, you would probably have read about the report from the study of Polish chatbots, problems with learning (artificial intelligence) and the use of bots in the era of remote communication. Plus, a sample of design trends for 2021 and a handful of tips on creating an effective microcopy. We celebrate Bot Day.
The search engine, depending on the business profile of each eCommerce, can be a very important element of the store. It is especially relevant in the case of B2B stores, where users usually know the product codes and use the search engine very often. However, it is worth remembering that in all stores it works correctly and allows users to get to the product as quickly as possible. Below we present 7 key elements that a search engine should contain. Check to see if they are in your store.
The product list acts as a catalog of the store's offer, it is the search result or the content of the category. There are many ways to get to a listing, but it's common to find people entering a product category in a search engine or people coming from the store's homepage. Listing is usually the second step in the path of users, so it is worth making sure that potential customers can move on smoothly, find their product of interest and make a purchase. Optimize the list of products in your store so that it does not miss the 10 key elements that are used in eCommerce.
Today, the people of the United States celebrate Thanksgiving, and we are starting to think about Christmas. Stop writing a letter to Santa Claus for a moment and read about the future of e-commerce, creating space for teams to be creative and designing typography. Today we complete the list with a handful of insights on the role and scope of testing in the design process.
This Thursday is very explosive - the British celebrate Guy Fawkes Day. And since there are fireworks, it must be special. We prepared the 47th edition of UX Thursday together with Tribe47, who are the content curators for today's episode. Tribe47 is a boutique digital marketing agency that helps ecommerce businesses (and beyond) grow online with efficient sales funnels.
HELLO! We welcome you today in capital letters on the occasion of CAPS LOCK Day. We hope that we will draw your attention even more clearly to the articles selected for compilation.
The increasing number of jobs in the IT industry and the tempting prospect of working in a friendly environment, giving the opportunity to develop, is the reason for the increase in interest in the topic: UX design in recent years. Some consider this profession as a good way to change work to a more creative one, giving more opportunities to solve interesting problems.
Data analysis involves drawing conclusions from existing data (e.g., on a narrow group of subjects) and then translating the results into a broader context (e.g. the entire target group). Such data can be collected through surveys, card sorting, A/B tests, UX research, among others.
Our graphic designer decided to immortalize as many as 4 holidays, including World Octopus Day — try to decode the others. After such a warm-up, we offer you texts about planning your career as a UX designer, creating a brief for a website and methods of testing with the participation of users. In the practical part, deal with tables on mobile devices and take a look at the recurring trends in graphic design.
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W tym wydaniu newslettera przyglądamy się temu, jak łatwo w projektowaniu zgubić realną perspektywę użytkownika. Będzie o zgodzie, która tylko wygląda na wybór, o uwadze, która nie działa tak, jak zakładamy, oraz o systemach, które przez lata przyzwyczaiły użytkowników do niedziałających rozwiązań.
O systemach, które miały być bezpieczne, a okazują się wykluczające, o AI, które zamiast ułatwiać pracę — bezlitośnie obnaża braki w myśleniu projektowym oraz o ścieżkach klienta, które świetnie wyglądają na mapach, ale nie działają w praktyce.
W dzisiejszym newsletterze patrzymy na to, co dzieje się między danymi, technologią a realnym doświadczeniem użytkownika. Z jednej strony przyglądamy się temu, dlaczego mimo ogromu metryk zespoły CX wciąż mają problem z działaniem „tu i teraz”, z drugiej zadajemy pytanie, kto tak naprawdę może dziś w pełni korzystać z narzędzi AI.
W tym wydaniu newslettera przyglądamy się temu, co dzieje się wokół procesu projektowego zanim jeszcze powstanie finalny interfejs.
W dzisiejszym newsletterze przyglądamy się temu, co naprawdę napędza zachowania użytkowników i gdzie łatwo dać się zwieść pozorom.
W dzisiejszym newsletterze zaglądamy pod maskę projektowania z AI i sprawdzamy, gdzie naprawdę zaczynają się (i kończą) problemy z „inteligentnymi” systemami.