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Ideacto won a tender for an interactive agency serving Nest Bank. In 2019, the Wrocław agency will support the bank in the area of online marketing, offering UX/UI competencies.
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Valentin Radu, founder and CEO of Omniconvert, describes in a comprehensive way how to ensure that we provide customers with reasons to return to our e-commerce.
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UX research can be associated mainly with the study of usability. However, this concept contains much more content. Based on the methods, we divide user research into qualitative and quantitative. They may concern work on a product already on the market and its improvement, or they may be carried out before the product is even created. There are those that in their process resemble a “lean” approach, that is, a very extensive process, and there are also those that can be closed in a few sessions. The conclusion from this is that there are as many studies and approaches to them as there are many ideas for their implementation, subject to methodological correctness. However, the most popular and most frequently used in UX have, above all, a clearly defined methodology, which translates into a standardized process.
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For the third time, the nationwide competition “Shine with ENERGY” has started. As part of this year's edition, there is a Plebiscite of Cities and a photo competition in four categories. The originator and initiator of the action is the ENERGA Group and the organizer of this year's edition is the Ideacto agency.
The focus of the campaign was an innovative product against diaper rash in infants — Balneum Baby Basic Poop Cream with the addition of zinc, which dries the skin, creating an effective but permeable protective layer, and panthenol, which helps soothe irritation and promotes wound healing. The aim of the campaign was to launch the product and build its image as a universal product with dual action, while further expanding the awareness of the Balneum brand.
The interactive agency Ideacto conducted a study of the usefulness of three popular shopping platforms.
The State Forests holiday promotional campaign “Relax” has started. Under this slogan there are a number of activities aimed at raising awareness of the dangers arising from everyday stress and pointing to the forest as the best “center for nervous breakdowns”. The Wrocław interactive agency Ideacto is responsible for the creation and implementation of the campaign.
The Polish Agency for Enterprise Development presents more than twenty outstanding projects operating in the field of e-services (Action 8.1 OP IG) and B2B technologies (Action 8.2 OP IG). The e-book was created in cooperation with experts from Ideacto and is available at www.web.gov.pl.
Anna Dereszowska became the ambassador of the Balneum Baby Basic line of dermocosmetics for baby skin care, produced by the Almirall concern, for which the interactive agency Ideacto runs the Pielegnacjadziecka.pl website and communication on the Facebook platform related to the topic of the service.