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Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
Today is National Loud Reading Day, so find an audience, sit back and get to work. And you have to read texts about the possibilities of change in the approach to UX/UI design, the phenomenon of TikTok and engaging users with a properly selected sound design and pop-ups. Finally, leave yourself an instruction for practicing creativity.
The ability to understand the needs of customers is fundamental in UX design. An effective way to learn about user experience is through quantitative and qualitative UX research. The latter allow to reach the minds of the recipient and obtain information on how to improve the product.
Tab sorting is a simple and relatively cheap method that is designed to help you understand how to structure and organize content by the user in the most logical way possible for him. Card sorting can be carried out in many ways, including on paper, Post-It notes or thanks to online tools operating in remote mode.
Dia Internacional de la Dot a la Dota a la Día de Irrigación del Sistema, por lo que hoy nos foreremos a quatro legos (en particular nos Dot) se, como parte de la celebración, elecione a dirêjkirina nap a mesrefa a rêveçûnek li ser sibeyek şil. We propose to use the saved time to read a lecture on the genesis and consequences of creating network standards, an entry about problems with readability of content and a summary of important elements of the customer support center project. We also return to thoughts about creating a portfolio, and we end with an essay on designing the experiences of people tired of the ubiquitous noise.
On the occasion of the beginning of the school year, prepare for 5 lessons today. We start with a primer — a text that helps to understand the essence of UX design and an article explaining the psychological and biological bases of belief formation. There are also creativity exercises in the context of AI algorithms generating images and a short marketing lesson for smart home brands. Finally, we propose practices from the presentation of the portfolio of works.
The Style Guide is one of the most important elements in the UX world. It provides understandable, universal guidelines that help prevent failures due to lack of consistency. Guide Style can be, among other things, a way to improve the authenticity of content. In addition, it helps to improve the user experience and give it a whole new dimension. So what exactly is a style guide and what does it mean for your site?
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Without a doubt, Conversion Rate Optimization (CRO) is an area of keen interest among online store owners and managers. Even more so, according to the study, only 22% of companies are satisfied with an achievable conversion rate (source: Transaction). However, is investing in analytical CRO activities a good idea? However, can it be better to invest in, for example, an increase in the budget for generating traffic to the online store?
On the occasion of World Snake Day, we tempt today with texts on design decisions affecting the presidential election or the environment. You'll also find tips on how to talk about users, when it's worth breaking design rules, and what to look out for when optimizing your conversion rate. Finally, a video commentary by Don Norman about the role of designer.
The product card in any e-commerce is the place from which the user is only one step away from adding the product to the cart. The strategy of any store is that users do not go off the expected path. Everyone wants to get their user to buy as soon as possible, but often the potential of various subpages is still not used. In this article, we will reveal to you the secrets used in the product cards and the elements that are often overlooked. We focused on elements that will help increase sales in your store and convince users to buy.
Design according to PET factors, that is, Persuasion, Emotion and Trust, focuses around elements that influence interactions with users in such a way as to lead them to the desired action. In the case of the e-commerce industry, this action defined as success will lead to a purchase, increase in conversions and return customers. From the article you will learn what elements need to be taken care of in order to lead users to make a purchase decision.
Today is International UFO Day, but we have no lyrics for fans of history not from this land. For this, we invite you to a compilation of texts about meeting the needs of users, preparing engaging webinars, samples in benchmarks and a simple way to explore the issue of interface accessibility.
We return after a little longer break straight for International Sushi Day. On this occasion, read about the localization of websites for the needs of Asian residents, the relationship of UX with AV systems and the rules that should be used during the design process. Finally, an entry in a series of stories about the work of a UX designer.