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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
Last week, Ideacto signed an agreement with Grene, a company that provides technical equipment for agriculture. The tasks of the agency will include permanent e-marketing services in the field of content marketing.
A few weeks ago, a new service from Black Point, a manufacturer of alternative printer consumables, was launched. Ideacto was responsible for the functional design, graphic design and implementation.
Interactive agency Ideacto made a functional and graphic design for the online store Ceramiki Paradyż — a leading manufacturer of ceramic tiles. The store offers more than 3,000 products for indoor and outdoor use.
In September 2013, the Ideacto Interactive Agency started cooperation with the PZWL Medical Publishing House, which is the oldest and largest medical office in Poland. Ideacto's tasks include managing social media activity, from fan page administration to running promotional and customer image campaigns.
Interactive agency Ideacto has partnered with AmRest Holdings SE — owner of more than 688 restaurants in the United States, Central and Eastern Europe and Asia, representing brands such as KFC, Pizza Hut, Starbucks, Burger King.
The Ideacto team was joined by Magdalena Kościelna, who took up the position of social media specialist. Magda will be responsible for co-creating and implementing communication strategies, content and community management, supporting and developing Ideacto's video department — together with Grzegorz Cholewa.
The Interactive Agency Ideacto sp. z o.o. has established an exclusive cooperation with Cartman, which is behind the production of probably the best viral campaign on the Polish network - the Barbara Kwarc project (also called “Mrs. Barbara”).
Ideacto expands its creative ranks. Paweł Borkowski, also known as FRM Kid, joined the agency's graphic department. Paweł is a graduate of the Academy of Fine Arts in Wrocław, works as a graphic designer, illustrator, and also deals with the creation of large-format painting projects in public space.
Ideacto cooperates with the State Forests on the on-line transmission of the Bald Eagle nest. The proprietary Video CMS software is used to ensure smooth image transmission.
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Dziś w CX Czwartku zaglądamy w trzy zupełnie różne, ale równie ważne obszary projektowania doświadczeń.
Dzisiaj przyglądamy się bliżej roli AI w customer experience - od odróżniania marketingowego sformułowania „AI-powered” od faktycznych rozwiązań, przez wizję adaptowalnych interfejsów reagujących na intencje użytkownika aż po praktyczne wskazówki dla projektantów.
W projektowaniu, podobnie jak w życiu, warto czasem zatrzymać się i spojrzeć szerzej. W tym wydaniu newslettera piszemy o dostępności, inspiracjach UX zaczerpniętych z kinematografii oraz o tym, jak może wyglądać mniej inwazyjna przyszłość reklamy.
W tym wydaniu CX Czwartku prezentujemy trzy spojrzenia na projektowanie doświadczeń.
Choć sierpniowy krajobraz kusi spokojem i odpoczynkiem, w projektowaniu wciąż dzieje się sporo.
Tym razem wchodzimy w świat designu z energią godną samego Tesli – bo dobre projektowanie to nie magia, tylko dobrze przewodząca logika.