Inspiring content from the UX world

The Likert scale is one type of rating scale often used in UX surveys. It allows you to obtain from the questioner his opinion on a given topic - perception, preferences or beliefs. What exactly is it and where can it be checked?

Today, a variety of solutions are available on the market — applications, systems, programs. So how do you stand out from the crowd? The price may not be enough, but the quality is. The matter is facilitated by optimal UX, UI, which help build user loyalty. Why pay attention to customer experience?

With a pale dawn, we begin the celebration of International Cat Day. Anyone who has seen an individual of this species fight (not necessarily a loss) against the laws of physics has no doubt that cats are guided in life by the principle of “think outside the box” — paradoxically often doing so from the inside of the box. Therefore, today we offer you a reading of texts that encourage you to look at the topics of artificial intelligence, electronic banking and design thinking methodology from a different angle. Today`s set of texts also includes a portion of comments on user preference settings and a look at one of the potential trends in the gaming industry.

International Ditch Day could herald a hard day at work, but we remind you that golden retrievers also celebrate their holiday (supposedly always early to dig something out of the ground). We assume that you also have your own ways to spare time, so we invite you to read. Today we dug up articles for you about user-centered SEO, an agile approach to design and interesting examples of the direct sales model. There are also considerations about ethics in two contexts: the use of gamification mechanisms in digital products and conducting research with users.

Why is creating UX mockups so important for a project? To understand this, you need to thoroughly understand the user experience design system. It starts with an audit and research and ends with the implementation of a ready-made solution. One of the stages is the creation of the UX mockup mentioned earlier. What exactly is it and what role does it play in the whole process?

Design Sprint is an action methodology that aims to solve problems quickly. He draws his experience and knowledge from design thinking, created by Google Venturees — creative design of solutions related to products and services. Why use this methodology? When to decide on it?