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Zaufanie, konwersja i aktywacja użytkownika mają ze sobą więcej wspólnego, niż mogłoby się wydawać.
Treejack testing is a thorough check of the architecture of a website or mobile application that has a branched menu. This is a relatively simple and cheap research method. It can be done at an early stage of design. This will save employees time and money that they would have to spend on corrections. What exactly is the Treejack test?
Today we celebrate the feast of one of our favorite drinks - tea! Grab a cup of this hot brew and walk with us through today's compilation. And in it, among other things, about how video games can help the development of UX/UI designers, a compilation of functional design systems, about methods of increasing the conversion rate, and also about why people on the web do not read.
Since the audit process is quite long and extensive, those responsible for it help each other with a checklist. This list facilitates the organization of activities and allows you to check that none of the planned stages of the audit has been skipped. Checklists in individual projects differ from each other. Each team has different resources, time and needs. What should you focus on when creating a checklist?
The inspiration for our graphics were two holidays, which fall on today: the Day of the Numismatists and the Day of the Jeweler. On this day full of sparkles, we will present you with a set of articles that will also give a flash to your products. Among them, among others, about the Figma plugin using artificial intelligence, about the growing profession of UX Writer and the upcoming industry conferences next year.
While user research can provide answers to many questions related to a digital product, it is not always necessary to carry out a complete package of them. The progress of the actions can also be checked with data, which is referred to as hard. Numerical values in the form of UX meters are used to delineate the user experience.
Although the design of the user interface is most often associated with unlimited creativity and the search for new solutions, there are certain principles that influence the optimization of the entire design process. These include Shneiderman's 8 Golden Rules, which he created in 1985. Despite the passage of time, these principles are still relevant and used by designers around the world. How do they sound and what problems do they help solve?
This week we celebrate not only Independence Day, but an inconspicuous individual has its day - a hedgehog! They do not know about their holiday, because November is the time when they fall into hibernation. However, we will offer you the opportunity to surprise them, for example by supporting this collection. And in today's compilation, a text about how not to stab a customer in the eye with unfriendly messages, an article about preparing a marketing strategy for the upcoming Black Friday, as well as about how big brands cope with communication in crisis situations.
Google Analytics is one of the best tools to study traffic, market and effectiveness of marketing campaigns. However, it can also be used to track metrics that will tell you what to do to improve the UX of your digital product. How does Google Analytics data affect the development capabilities of websites or applications?
Today is the Day of Emergency Medical Services - a holiday of people who often, on the verge of their endurance, tirelessly save other lives. For coffee, we propose articles about orderliness, (non) literality of interfaces and lying polls. In addition, we will consider together whether we should design for the enjoyment of users and we will look for tools that will not limit us.
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Dziś bierzemy na warsztat bardzo przyziemne, ale kluczowe elementy doświadczeń cyfrowych - od patrzenia na produkt jak na całą podróż użytkownika, a nie zbiór funkcji, przez dobre (i złe) praktyki komunikowania błędów w mobilnych formularzach, aż po pytanie, dlaczego tak wiele aplikacji niepotrzebnie obciąża naszą pamięć.
Nowy rok zaczynamy od tematów, które w 2026 będą szczególnie mocno testować dojrzałość projektową zespołów. W dzisiejszym CX Czwartku przyglądamy się temu, czy (i jak) da się projektować zaufanie, dlaczego architektura informacji staje się fundamentem sensownych chatbotów oraz jakie zmiany w UX będą kształtować nadchodzące miesiące.
Jak przejść od “robimy landing, opisujemy produkt/usługę, pokazujemy ofertę”, do “robimy landing, który pokazuje produkt i oddziałuje na użytkowników”?
Organizacje, które zdołają zburzyć silosy danych (co stanowi sporą barierę w polskim kontekście e-commerce) i wykorzystają kontekstualną inteligencję do dostarczania hiperpersonalizowanych doświadczeń, zyskają przewagę konkurencyjną, zwiększą przychody i lojalność na lata.
Listopadowa aura sprzyja myśleniu - a w tym wydaniu CX Czwartku zaglądamy właśnie tam, gdzie wszystko się zaczyna: do głowy użytkownika.
Za oknem coraz mniej światła, a więcej czasu na przemyślenia - także nad tym, jak projektujemy doświadczenia. W dzisiejszym CX Czwartku zaglądamy głębiej niż zwykle: w emocje, znaczenia i psychologiczne mechanizmy, które stoją za dobrym UX.